Posts Tagged ‘tourism’

Native Advertising is growing hotter by the second! According to Social Times, Native Advertising that uses rich media is said to increase conversion rates up to 60%. Tourism destinations are taking notice, and opting to deliver native ads through social media to generate buzz and boost engagement. But what’s the secret to delivering highly tailored…

Chances are if you’ve looked through a magazine or browsed online today, you’ve seen a Native Advertisement staring you right in the face. But the question is did you know that you were being marketed to? For most travelers the answer is no. Unlike traditional advertising, native ads seamlessly blend in with content so that…

If you don’t know what people are saying online about your destination, how can you manage your reputation? Better yet, if a traveler has a question, do you have a system in place to help them before they decide to visit somewhere else? The answer is social listening, which allows you to monitor conversations on…

Each day billions of conversations take place on social media. Many organizations, however, neglect to listen and respond to comments and traveler inquiries. Instead, they solely use these platforms for broadcasting their latest promotional offer, and miss out on the opportunity to strengthen customer relationships and drive brand awareness. For destinations looking to manage and…