Posts Tagged ‘tourism’

They’ve filled out your website form, received your latest travel guide, but they still haven’t made the move to book a vacation? Chances are you may not be nurturing your travel leads effectively. According to MarketingSherpa, 79% of leads never take that next step at placing a reservation. Don’t let your prospects become another statistic!…

Did you know that nurtured leads generate 50% higher conversion rates than non-nurtured leads?1 Many travel organizations, however, struggle to follow up and turn prospects into visitors. Poor communication and a lack of aligning strategies between team members are often to blame for decreased performance and revenue. However, Marketing Automation offers a solution for those looking to…

Today travelers expect more than just good value and quality service. They want brands that truly care about making a difference in the community and deliver on their promises. Now more than ever, corporate responsibility is seen as a necessity for long-term business success. And as more and more travel brands compete with one another…

Ah, data. Some say it’s the golden ticket into what customers are really thinking. But just where does it come from? Well, there are two sources that offer distinct insight. Reactive data is gathered after a customer purchases a service, often through a complaint. This data is highly valuable as it allows an organization to…