Posts Tagged ‘tourism’

Guest Blogger – Josiah Brown “Where are you located?”…And where is that?” Unless you are running from Liam Neeson’s character in Taken…or Taken 2…or Taken 3 (does this guy own door locks?) you really do want people to be able to find you quickly. Without fail, one of the first questions I hear after recommending…

Is your travel business growing faster than the competition? If the answer is no, now it can be. As travel destinations rely more and more on digital platforms to generate traffic, Marketing Automation is a must-have tool. In a nutshell, Marketing Automation enables you to track qualified potential customers through multiple channels (email, website, social, Adwords, digital…

I was first introduced to the concept of Placemaking a few years ago, listening to a former mayor talk about his experience in revitalizing his hometown. As a tourism marketing professional, I find the process fascinating and full of common sense at the same time. Before one can “market” a destination, someone has to decide…

  What’s a mission statement? Do you have one? Have you looked at it lately? If your Mission Statement was correctly developed, it should outline the fundamental purpose of your destination and what need(s) it fulfills. At its core, a mission statement clarifies why your business exists to your employees, customers, and the community at…