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The Garrison

Dine. Stay. Golf. Discover the Garrison

Branding

With truly drop-dead stunning views, The Garrison is a scenic and culinary gem in the Hudson Highlands, situated directly on the Hudson River at one of its most majestic points.

But the dining, golfing, and event venue suffered from lack of awareness.

Our goal was to unite the multiple experiences available to consumers under one brand umbrella, raise awareness, and increase business across the board.

"Working with BBG&G Advertising has afforded The Garrison the opportunity to raise awareness about our venue. Through their efforts, we have become better recognized as a premier, multi-experience property, offering golf, on-site dining year-round at The Valley Restaurant, and a countryside inn and event space for every occasion. We're thrilled to continue working with them in 2015 and can't wait to see what else they have in store."

Chip Allemann

General Manager, The Garrison & Highlands Country Club

Campaign

Confident in The Garrison’s ability to ‘wow’ people in just one visit, our multi-media “Dine. Stay. Golf. Discover the Garrison” campaign invited potential golfers, brides, diners, event planners, and businesses to find out for themselves everything the property offers.

Leveraging print, digital, and out-of-home advertising; e-marketing; table cards and collateral; and getaway sweepstakes, the campaign continues to drive increased sales for the restaurant, golf course, event venue, and inn.

Award Winner

Web/Digital

With so much to showcase and promote at The Garrison, we created new digital assets, completely revamped the look, feel, and frequency of their e-newsletters, and updated their web content to improve organic SEO.

Short, whimsical videos give people an inside peek of what it’s like to stay there, dine there, or celebrate at The Garrison.

PR & Social Media

We love the Garrison so much that we couldn’t wait to get the word out even more!

We completely revamped their social media strategy and presence, significantly increasing their following and interaction, and driving tangible business transactions for memberships, golfing, and dining. A consistent and compelling Public Relations program means The Garrison enjoys ongoing publicity and awareness.

The Garrison - Tourism Marketing - Garrison New York State

Case Study

Overview

The Garrison has been a scenic and culinary gem in the Hudson Highlands for years, located directly on the Hudson River with truly drop-dead, stunning views, yet many local and regional residents were still unaware of all the experiences available at the property. People believed that it was only a golf course, or only a wedding venue, or only a restaurant. Many had no clue that it offered a charming inn, as well. Plus, The Garrison still held a reputation for being a private members-only club, from a decades-old previous incarnation. We needed to educate consumers on the multiple experiences available to them, and unite them all under one brand umbrella.

Solution

The Garrison’s stunning view epitomized the quality of the visitor experience – serene, sublime quality, inviting, and accessible. Confident in The Garrison’s ability to ‘wow’ people in just one visit, we constructed a multi-media campaign that targeted potential golfers, brides, diners, event planners, and businesses. The campaign theme “Dine. Stay. Golf. Discover the Garrison” invited guests to find out for themselves everything the property offers.

The Garrison’s fully integrated campaign leverages print, digital, and outdoor advertising; e-marketing; paid search, social media, and public relations. We completely revamped their social media strategy and presence, significantly increasing their following and interaction, and driving tangible business transactions (memberships, golfing, and dining). We held our first experiential event in the Fall of 2013 and we continue to host bloggers and travel writers ever since. The approach evolved over time, with the first event targeting event planners and local business people, then moving to personal tours and tastings and strategic collaborations with local historic and cultural attractions to create dining packages for their guests. With every press tour and collaborative event, we’re continuing to see more and more press and new visitors coming to The Garrison.

Results

Maximized targeted media to reach select niche markets
Achieved lower costs/visit compared to previous years
Increased memberships for golf and family use facilities

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