TradeTrans Corporation is an international food service supply chain and distribution company that provides quick service restaurants with one-stop procurement, storage, and repackaging services in international markets, particularly the Middle East.
Marketing Strategy
Creative + Brand Updates
Website Design + Development
Media Planning + Buying
Social Media
Photography
Marketing Strategy
Creative + Brand Updates
Website Design + Development
Media Planning + Buying
Social Media
Photography
After successfully operating for more than thirty years without marketing, TradeTrans’ sales started to plateau as competition grew. BBG&G was recruited to provide a complementary array of services, including strategic planning and research, branding, website design, advertising, and sales collateral.
After comprehensive market research and competitive analysis, we focused our creative services on refreshing the TradeTrans brand. Introducing a more modern and cohesive logo calls attention to TradeTrans’ global operations with a color scheme that highlights its air and sea operations.
We tied this to a brand new website we developed that is responsive, user friendly, and optimized for search. A comprehensive marketing plan outlined marketing, social, digital, and advertising tactics, media opportunities, and positioning strategy. We also produced multiple creative ad concepts and designed sales materials.
