Since opening in October 2009, Walkway Over the Hudson State Historic Park has improved the quality of life in the Hudson Valley and is making significant, positive contributions to the local and regional economy. Both a non-profit and a tourist attraction, the Walkway had different needs that needed to be met to reach each of their very different audiences. We helped design and develop a website that would equally distribute and highlight important content areas for each type of visitor, and ensure they would be able to find what they were looking for.
Website Design + Development
E-Commerce
Website Maintenance
SEO
Creative + Brand Updates
PR
Website Design + Development
E-Commerce
Website Maintenance
SEO
Creative + Brand Updates
PR
E-Commerce
Walkway Over the Hudson also wanted to make merchandise available for purchase on its website. We installed an e-commerce plugin on the site and built a seamless online shopping experience for Walkway’s customers. Walkway Over the Hudson's website store capabilities include: PayPal/Stripe payments, Shipping/Tax fees, Checkout, Account, and Products pages. Each stylized page compliments the website's branding.
Walkway Over the Hudson needed a responsive web design that would meet the demands of today’s online viewers. This clean-cut, modern site would serve to inform, educate and engage visitors planning a trip to the Walkway, highlight the Greater Walkway Experience more prominently, link to the I LOVE NY app, and help business leaders see the Walkway as an economic engine for the Hudson Valley region.
The BBG&G team was well-equipped for the job. We know that viewers heavily use the web during their Dreaming and Planning stages; so we use the web to persuade, invoke, and inspire.
We planned, constructed, and have maintained a fully responsive, flexible and interactive website for Walkway Over the Hudson that is SEO optimized, secure, and easy to navigate. We made space for important elements such as an events calendar, dynamic press content, social media icons and industry standard travel assets. The site’s engaging design is both visually eye-catching and organized to guide viewers to what they’re looking for; so whether they’re a visitor, member, donor, volunteer or business leader, they’ll find it at Walkway.org.
Awards
MarCom Award
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals.