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WBEC Metro NY
& Greater DMV

Amidst restructuring and rebranding, WBEC Metro NY and Greater DMV was seeking a marketing agency to help understand the current landscape and drive growth. They needed a partner with the capacity to conduct marketing research, develop a strategic marketing plan, and execute the communications function for the organization.

  • Marketing Strategy

  • Marketing Automation

  • Social Media Management

  • Website Design + Development

  • Emarketing

  • Creative + Brand Updates

  • Marketing Strategy

  • Marketing Automation

  • Social Media Management

  • Website Design + Development

  • Emarketing

  • Creative + Brand Updates

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Goals

  • Establish brand consistency across all platforms and drive buy-in and build value externally and internally
  • Better distinguish between WBENC and WBEC for newly certified WBEs
  • Expand marketing strategy to meet the needs of the racial, cultural, and generational diversity of their market
  • Build ongoing connections, increase engagement and participation by certified WBEs
  • Create continuous feedback from membership; increase retention
  • Celebrate and connect with corporate sponsors
WBEC Event Banners
WBEC Brand Guide
WBEC Digital Business Card Sample

When BBG&G, in partnership with Titanium Worldwide, began working with WBEC Metro NY & Greater DMV, we identified certain perceptions that existed among WBEs and outlined goals for our initial branding and marketing efforts.

  • 40 - 45% of research respondents were unfamiliar with WBEC products and services
  • Members may have known about WBEC’s programming but didn’t understand its value or how it related to them
  • WBEC was seen as an organization that networks and advocates for mature white women
  • Business opportunities that are specific to their companies were the most valuable benefit that WBEs sought
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WBEC Metro NY and Greater DMV’s partnership with BBG&G has been invaluable. They understand our brand, took the time to sit with us and get to know what our goals were, and gave our ideas new life in the development of our new website. We wanted to enhance our online presence – six months of working with the BBG&G team, we went from infancy to deeply engaged.

Leandra Joseph

Chief Operating Officer, WBEC Metro NY & Greater DMV
WBEC Website

According to follow-up survey, improved awareness of WBE small- or Black-owned businesses and diversity

LinkedIn Ad campaign received 87,866 impressions and 1,763 clicks in 2 months

LinkedIn pageview increased by approximately 47%

Email campaigns consistently exceed industry benchmarks with an average 30% open rate and 6% click-through rate

67.4% increase in Facebook reach

152% increase in Instagram profile visits

New website users went up 841.5% since implementing new social media campaign and launching new website

52% increase in search engine optimization score

Awards

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Platinum Hermes Creative Award

Brand Guidelines

Evaluating the creative industry’s best branding programs.

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Gold Hermes Creative Award

Social Media

Evaluating the creative industry’s best marketing and communication programs.

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Davey Award

Social Media Content Promoting Diversity, Equity, & Inclusion

Awarding industry leaders with distinction in creative work.