Why Social Listening is Important
Each day billions of conversations take place on social media. Many organizations, however, neglect to listen and respond to comments and traveler inquiries. Instead, they solely use these platforms for broadcasting their latest promotional offer, and miss out on the opportunity to strengthen customer relationships and drive brand awareness. For destinations looking to manage and strengthen their reputation, social listening is a must. Here are 3 reasons why you should add it to your social media strategy:
- Generate New Leads – Potential travelers are right outside your window asking for help. If you’re not monitoring keywords they may be using and engaging with them, how will they know that your destination exist?
- Customer Service – Show the human side of your destination by nurturing customer relations, offering a solution to any issues they may have experienced, and squash harmful buzz before it goes viral.
- Discover New Opportunities – Find out what people are saying about your destination and use it to identify any gaps and improvements that could be made to your services.
Ready to get started? Create a list of keywords to follow and uncover what travelers are really saying. Actively monitoring relevant discussions gives you direct insight into their feelings and motivations, which you can then use to adjust your messaging.
