Why You Need a Google My Business Profile
By Kayla, Account Executive / Communications Specialist | April 17, 2019
First, what is Google My Business?
Google My Business (GMB) is a free tool that helps businesses manage their online presence and appearance in Google Search and Google Maps. You’re most likely familiar with the GMB knowledge panel when searching a business’ name that has a GMB profile.
So, what are the benefits, you ask? Keep reading to learn more.
Benefit #1– Better Google Search Results Position
Creating a GMB profile allows your business to appear at the top
before the organic results on a mobile device, and on a desktop your GMB panel will display to the right of the search results. See an example below:
Benefit #2– Provide Valuable Information to Customers
The GMB knowledge card has a lot of useful information that your customers
or clients would want to know, such as:
- Business Name
- Business Type
- Address
- Hours of operation
- Phone Number
- Link to website
- Link to Google Maps
- Reviews
- Overall Star Rating
- Popular times to visit
With this tool, your audience can quickly learn a lot about your business.
Benefit #3– Utilizes Posts to Share Promotions and More!
The GMB knowledge panel allows you to showcase specific content
that you want to share with your audience. Instead of simply relying on your
website to share promotions, events, discounts, etc., you can have your content
display on Google Search and Google maps in your business’ knowledge panel.
Here are some examples of content you can share post on your GMB panel:
- Blog posts
- eBook downloads
- Upcoming events
- Special offers
- Product promotion
The sky is the limit!
Benefit #4– Post Photos and Videos
Unfortunately, we can’t always control what people see on Google –
especially photos and videos. The good news is that the GMB knowledge panel
allows you to post the photos and videos you would like your audience to see
first. This is a great way to highlight your products, facilities, staff, etc.
Final Thoughts
Google My Business is a powerful tool for local businesses to
better position themselves on Google, and to control what their potential
customers see first.
Are you ready to get ahead of your competition? Contact us to learn more about tactics and tools you can use.
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