Posts by BBG&G Advertising & Public Relations
Influencer Marketing: How to Get Results
By Bethany, Social Media Strategist | March 11, 2019 By 2020, there will be anywhere from five to ten million marketing influencers across a range of industries, according to Social Chain. No matter what type of business you own, you can benefit from influencer marketing. For the right price (monetary compensation of in-kind products and…
Read MoreHow to Market to Gen Z
By Traci, Destination Marketing Manager / Content Strategist | March 4, 2019 Millennials are no longer the “young whippersnappers” we once considered them to be. They’re all in various states of adulthood now; millions are parents themsleves. Today’s misunderstood youth belong to Gen Z – the generation born between the late 90s and mid 00s.…
Read MoreLessons Learned from the 2019 Oscars: Stay Relevant
By Kayla, Account Executive / Communications Specialist | February 27, 2019 The 2019 Oscars had a lot of firsts and broke several barriers in the industry. It was a great reminder for how we should be thinking about our marketing tactics and how we can stay relevant to our audiences in 2019. No host, no…
Read MoreReady to Start a Podcast? Here are Some Pointers.
By Traci, Destination Marketing Manager / Content Strategist | February 19, 2019 This post is the second in a two-part series. You may want to read this part first. Know the Costs Involved Compared to traditional advertising or even banner ads, podcasting costs are relatively little. Initial basic equipment — which includes an adaptable microphone,…
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