Lessons Learned from the 2019 Oscars: Stay Relevant

By Kayla,
Account Executive / Communications Specialist | February 27, 2019

The 2019 Oscars had a lot of firsts and broke several barriers in the industry. It was a great reminder for how we should be thinking about our marketing tactics and how we can stay relevant to our audiences in 2019.

No host, no problem

For the first time in three decades, the Oscars went on without a host. Several celebs were approached to host the Oscars this year, but for one reason or another – Kevin Hart’s tweets – they turned it down. It’s rumored that the Academy decided to ultimately move forward without a host to avoid any controversy that might come along with a host. It turns out that was a smart choice. The 2019 Oscars had 29.6 million viewers tune in, which is an 11% increase from the 26.5 million viewers in 2018. In lieu of a host, the night had several SNL-style sketches and musical performances.

Lesson learned: There is power in diversity

We’re seeing a trend in the market where major brands are working with influencers from different backgrounds to reach multiple audiences. You’re better off working with several spokespeople, like influencers, to attract your ideal customers. The Oscars saw such an increase in viewership because they had a diverse group of presenters, entertainers, and musicians. Diversity is key for your marketing in 2019.

Netflix – One of the night’s biggest winners

The stigma around “made for TV” movies is disappearing thanks to Netflix. Roma, a film about a domestic worker’s journey set against domestic and political turmoil in 1970’s Mexico, received 10 nominations and won 3 Oscars – Best Director, Best Foreign Language Film, and Best Cinematography. Also, Period. End of Sentence., a documentary about women in rural India
facing the stigmas of menstruation, won an Oscar for Best Documentary – Short Subject.

Lesson learned: Meet them where they’re at

We’re living in an age where people demand great content at their fingertips. Today’s consumer wants only the best, right from the comfort of their living room. As marketers, we have to meet our target audience where they’re at – and be innovative. Really take the time to put yourself in their shoes. Understand what matters to them. This is an age-old marketing strategy, but the Netflix wins at the Oscars are a good reminder for us to keep things relevant and accessible for the consumer.

Sometimes, you need to take a fresh approach, and bring in an outside perspective. Our BBG&G team is made up of marketers with expertise in several different