Posts by BBG&G Advertising & Public Relations
Simpleview. Now it’s easy as 1, 2, 3!
By Meredith, Copywriter | October 29, 2019 If you’re in the travel and tourism business, you’re probably familiar with Simpleview—a leading provider of industry-specific digital marketing solutions. Since 2001, they’ve helped more than 900 destination marketing organizations (DMOs) tell their stories. But when it comes to actually executing strategies and implementing ideas for your DMO’s…
Read MoreThe Generation Influencing Travel Decisions
By Bianca, Account Coordinator | October 23, 2019 A younger generation is on the rise and already influencing family travel. Tourism marketers often talk about appealing to Millennial and Gen Z consumers. However, new research by Expedia suggests that Generation Alpha is increasingly influencing travel trends and purchasing decisions. Who Belongs to Gen Alpha? Generation…
Read MoreFour Spooky Marketing Mistakes
By Bianca, Account Coordinator | October 21, 2019 A strong marketing campaign has the potential to successfully promote a product or service to your intended target audience. However, thoughtless marketing can do the exact opposite…and even potentially tarnish your brand’s reputation. Are you making any of these four common, yet scary marketing mistakes? 1. Lack…
Read MoreFollowing Up on ADA Compliance
By Deborah Garry, President & CEO | October 15, 2019 A couple of months ago, we wrote a blog post about the importance of keeping your website up-to-date—and as accessible to as many people as possible. We thought we’d follow up with some good examples of websites that are ADA compliant to raise further awareness…
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