More Than a Marketing Coordinator: Lenore Gillespie

More Than a Marketing Coordinator: Lenore Gillespie graphic

Meet Lenore, our Marketing Coordinator and the newest addition to our team. I recently had the pleasure of sitting down with Lenore to learn more about her, her role, and what inspires her. What made you choose this career? I have a deep passion for social media, influencer marketing, and the art of personal branding.…

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Paris 2024: A Gold Medal in Marketing

Paris 2024: A Gold Medal in Marketing graphic

The 2024 Paris Olympics were more than just a showcase of athletic excellence; they became a global platform for innovative marketing and unforgettable viral moments. Check out our top picks for the most noteworthy highlights. 1. The Influencer Touch Influencer marketing reached new heights during the Paris Olympics. Brands strategically aligned themselves with athletes and…

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Client Success Stories: The Tenement Museum

Client Success Stories: The Tenement Museum graphic

In an era where digital presence is paramount, the Tenement Museum faced a significant challenge. They needed to not only re-establish their brand but also increase awareness and visitation in a highly competitive landscape. Enter BBG&G—an integrated marketing and digital firm with a track record of positioning companies as industry leaders. This blog dissects the…

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The Evolution & Future of Short-Form Video

The Evolution & Future of Short-Form Video graphic

In 2024, short-form video continues to reign as content king! Here is a timeline of how it came to be: 2012- A year after its release, Snapchat introduced 10-second videos. Users were able to record short clips and send them to friends. Though they were videos that disappeared quickly they helped the platform increase in…

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