Posts by designdept
Weekend Wonders: An Award-Winning Tourism Campaign for St. Lawrence County
For many destinations, attracting tourists is a constant challenge, especially when competing with bigger names and larger budgets. St. Lawrence County, positioned as the Northern Gateway to New York State, faced this exact scenario. With a goal to boost tourism, the county needed a creative and effective strategy to capture the attention of a key…
Read MoreMarketing Automation: Why It Matters for Your Business
Most business owners understand the importance of email marketing and how growing an email list of engaged subscribers can have a significant impact on their business. After all, email has been shown to have a return of $36 to $45 for every dollar spent, depending on the industry. (Statistica) But do they truly understand what…
Read MoreBranding in 2025: Bold Moves, Local Stories, and the New Rules of Standing Out
In 2025, branding trends are less about playing it safe and more about being instantly recognizable. The strongest brands are embracing bold and brave identities with real community connection, and aren’t shying away from the kinds of conversations that can spark both support and controversy. The lesson for regional marketers like us at BBG&G? That…
Read MoreMaking History Matter: A Data-Driven Tourism Campaign for the Tenement Museum
BBG&G designed an award-winning digital advertising campaign for the Tenement Museum that exceeded industry benchmarks and delivered remarkable ROI. Honored with a Gold dotCOMM Award for Digital Advertising, the campaign showcases how cultural institutions can harness digital strategies to thrive in competitive markets. By blending creativity with data-driven insights, the campaign effectively boosted awareness, engagement,…
Read More