Posts by designdept
Branding in 2025: Bold Moves, Local Stories, and the New Rules of Standing Out
In 2025, branding trends are less about playing it safe and more about being instantly recognizable. The strongest brands are embracing bold and brave identities with real community connection, and aren’t shying away from the kinds of conversations that can spark both support and controversy. The lesson for regional marketers like us at BBG&G? That…
Read MoreMaking History Matter: A Data-Driven Tourism Campaign for the Tenement Museum
BBG&G designed an award-winning digital advertising campaign for the Tenement Museum that exceeded industry benchmarks and delivered remarkable ROI. Honored with a Gold dotCOMM Award for Digital Advertising, the campaign showcases how cultural institutions can harness digital strategies to thrive in competitive markets. By blending creativity with data-driven insights, the campaign effectively boosted awareness, engagement,…
Read MoreThe Ins and Outs of Influencer Marketing: What Every Brand Needs to Know
In 2024, the influencer marketing industry was valued at a staggering $24 billion, and it’s only growing. So what does that mean for your brand? You might be wondering: Is influencer marketing the missing piece in my strategy? The answer isn’t one-size-fits-all. It depends on your goals, your audience, and your budget. Do you have…
Read MoreThe True Cost of Siloed Marketing (and How to Fix It)
Departments with different marketing goals operate like separate kingdoms within many organizations. Each team defends its own territory, using different tools, chasing different metrics, and rarely sharing insights with neighboring departments. This fragmented approach—known as siloed marketing—creates hidden costs that drain budgets and undermine campaign effectiveness. This blog post outlines the hidden expenses of siloed…
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