Posts by designdept
YouTube: the Largest Social Media Platform Worldwide
Why aren’t businesses utilizing it? For several years, YouTube has been among the best performing platforms online. According to Oblero, it is the second most popular social media platform and second most popular search engine. So, why is it that only 9% of small businesses are using YouTube? (Brandwatch 2020) Starting a YouTube channel, especially…
Read MoreCreative Conversations with Lisa Foti, Managing Partner & Senior Producer at Captain Creative
Expert in Experiential Marketing Lisa is friendly, funny, warm, and welcoming. As we sat down via Zoom for our interview, it was like sitting down with an old friend. When she admitted that this was her first time being interviewed, I sighed with relief because this was my first time interviewing someone outside of a…
Read MoreHow to Handle the Extinction of Third-Party Cookies
Third-party cookies are going the way of the dodo. What is a third-party cookie? Why should you care? Third-party cookies track the domains that you visit in order to personalize the advertisements you see. Third-party cookies help marketers and advertisers develop ad strategies and audience targeting. With third-party cookies on the way out due to…
Read MoreThe Evolution of Travel (Infographic)
A global pandemic has changed our way of life, including how we travel. As people in the tourism and travel industry, it’s important to have a thorough understanding of our audience. We’ve collected some of the top industry statistics to help you build a targeted marketing strategy to meet the needs of travelers today. This infographic…
Read More