Posts by designdept
Rebranding 101: Signs it’s Time for a Rebrand & How to do it
BBG&G recently went through a rebranding to kick off our 25th year. Our motives behind it were simple: it was time. We essentially had the same logo since our founding in 1997, but our services, skillset, and market had expanded exponentially. We noticed that our competitors were taking a more modern approach to their image.…
Read MoreGet Better Engagement with Email Marketing
Email marketing has been looked at as a thing of the past, but perhaps it is time to take a fresh look. According to Hubspot, 77% of companies saw more engagement with email marketing in 2021 over the past twelve months. Email marketing also delivers an unparalleled return on investment (ROI) compared to other channels. Here…
Read MoreReflecting on 25 Years of BBG&G
What being CEO & seeing the company grow has meant for me It’s stunning to me, at times, when I look back over our agency’s growth, how quickly the time has gone! When the company began, our team was considerably smaller, and the advertising and marketing industry itself was on the cusp of great change.…
Read MoreTwo New Mobile-Friendly Websites
We recently launched two new websites – Helen Hayes Hospital and New York State Bridge Authority. Read on to see how we did it! The New York State Bridge Authority (NYSBA) has successfully worked to maintain and operate key Hudson River crossings for the recreational, social, and economic benefits of the people of the region.…
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