Get Better Engagement with Email Marketing

Email marketing has been looked at as a thing of the past, but perhaps it is time to take a fresh look. 

According to Hubspot, 77% of companies saw more engagement with email marketing in 2021 over the past twelve months. Email marketing also delivers an unparalleled return on investment (ROI) compared to other channels. Here are some tips and tricks to update your email marketing:

1. Use hyper-personal messages – Starting emails with a user’s name can entice them even more to open the message. Think about it, would you immediately disregard a message that was personally directed to you?
2. Use several different Email formats – This one may take some time, but send out emails with different formats, and then calculate which format performed the best.
3. Make sure your format is mobile-friendly – let’s face it, more and more people are using their phones these days. So, make sure your content is mobile-friendly or else it won’t be read.
4. Prioritize segmentation, personalization, and automation. 76% of companies report using marketing automation to drive their email programs, nurture leads, and incorporate conversational marketing into their strategies.

Although email marketing may not be as popular as social media, it is still a highly effective form of marketing. Utilizing these tips and tricks can help expand your business or brand. Talk to us about how our marketing automation program can bring you even greater ROI.

By Belle, Social Media / PR Assistant | August 23, 2021