Lead Generation & Marketing Automation
How to Handle the Extinction of Third-Party Cookies
Third-party cookies are going the way of the dodo. What is a third-party cookie? Why should you care? Third-party cookies track the domains that you visit in order to personalize the advertisements you see. Third-party cookies help marketers and advertisers develop ad strategies and audience targeting. With third-party cookies on the way out due to…
Read MoreGet Better Engagement with Email Marketing
Email marketing has been looked at as a thing of the past, but perhaps it is time to take a fresh look. According to Hubspot, 77% of companies saw more engagement with email marketing in 2021 over the past twelve months. Email marketing also delivers an unparalleled return on investment (ROI) compared to other channels. Here…
Read MoreThe Do’s and Don’ts of a Drip Campaign
You’ve got an abundance of leads knocking at your door. Reaching out to each and every prospect could take hours, not to mention that you could be reaching in the dark when delivering your pitch. Why not capture and nurture qualified leads with a customized drip campaign? It automatically delivers relevant content straight to visitors…
Read MoreStaff Spotlight: Brittany
Brittany’s the mastermind behind our marketing automation software. Certified in SharpSpring, she strategizes and implements dynamic email campaigns that help our clients generate leads, convert sales, and retain customer loyalty over time. Get to know Brittany better with our recent Q & A: What’s your favorite thing to do to begin your workday? My favorite…
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