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Would you give a talk to an audience without first researching the topic, preparing notes, and getting a feel for who you were addressing? Probably not; and neither should you dive into 2018 without a marketing game plan. We research everything possible before we even begin to develop materials. As we like to say at…

There are 68 days until the New Year. We’re not trying to alarm you, but is your 2018 marketing plan ready to go? If not, BBG&G can help. These days, marketing is more than just the creation of persuasive content. It’s also about distribution and measurement. That’s where our suite of tools can set you…

How can you use new functions on social media to enhance your brand? Snapchat, Instagram and Facebook have been working on making marketing easier on their sites. Snapchat Geofilters Snapchat is one of the fastest growing social media platforms today. On average, users open the app 18 times per day. There is no doubt that…

Influencer marketing takes your classic word-of-mouth advertising and applies it to the digital age. An “influencer” is an individual who has a significant following on a social media platform, whom brands can partner with to promote their products or services. The idea is simple: people are more likely to get on board with something if…