Posts
Building a Human-Centered Culture
On April 27, some of BBG&G’s staff had the opportunity to attend the Generate Conference in New York City. We’d like to share a few of the things we learned – specifically, about building a human-centered culture in the creative workplace. Whenever a company sells something, they sell more than a product or service; they…
Read More4 Keys to a Readable Blog Post
When browsing blogs or scrolling through social media, people aren’t typically looking for a textbook; they’re looking for quick, bite-sized nuggets of information that are easy to digest. A massive, intimidating chunk of text will cause their eyes to glaze right over without reading a single word – even if all the information they’re looking for…
Read MoreA GPS Generation: Advertising with GeoTargeting
“99% of people don’t market in the year that we actually live in.” –Gary Vaynerchuk Yelp’s “Check In” features were launched in 2010. That was seven years ago. Using GPS technology for commerce and community is nothing new, yet so many businesses fail to utilize the tool. If you’re in that boat, we can help bring…
Read MoreHow To Construct an Effective Call-to-Action
Algorithms may change regularly, but some things stay the same: people are more likely to do something if you invite them to do it. It goes back to print ads and TV commercials including the words “call now.” Though the concept has evolved over the years, it’s just as necessary in helping your customers along…
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