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Integrated Marketing Communication: Aligning Your Messaging Across Channels
We all know that one Snickers campaign. You know the one, “You aren’t you when you’re hungry”? This is a very successful example of Integrated Marketing Communication (IMC), a marketing approach where all elements of your campaign possess unified messaging and maintain coherence from start to finish. Adopting this approach integrates various marketing avenues such…
Read MoreMeet Dr. Mary: Revolutionizing the Face of Healthcare Globally
Meet Mary Schreiber Swenson, Ph.D., the CEO and Founder of MyMedChoices™, a global leader in providing surgical, dental, and wellness international solutions. She also founded Vegan Skin Clinic, an organic, plant-based skincare line, and My Smile Choices, a self-directed dental care with transparent pricing. Swenson has traveled the world to search for healthcare solutions ensuring…
Read MoreNYSTIA Annual Meeting Takeaways: It’s all about the experience!
It was two days well spent at the New Yorker Hotel in NYC! It was a great time to connect with other leaders in the travel and tourism space. Here are my top two takeaways from the New York State Tourism Industry Association (NYSTIA) Annual Meeting: We are in the people business. We had the…
Read MoreMore Than A Social Media Specialist: Silvia Marin
Meet Silvia, our social media specialist! I got the chance to interview her, taking time from her busy schedule to find out a little bit more about why she chose this career, where she finds inspiration, and her future goals. As our social media specialist, Silvia is in charge of creating fresh and trending social…
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