Driving Success: Unleashing the Potential of Public Relations and Social Media

Driving Success: Unleashing the Potential of Public Relations and Social Media

Public Relations is all about crafting and conveying your organization’s story while effectively managing your reputation via various media platforms. These platforms range from traditional news sources to social media and influencer marketing, encompassing a wide spectrum of channels. By leveraging social media and PR hand in hand, businesses can effectively cultivate a favorable perception,…

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Earned Media is Trusted More Than Paid Media

2 women recording a video

The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…

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Seven PR Rules Every Organization Should Know

By Debbe Garry, President & CEO | June 10, 2019 As your organization reviews your 2019 marketing communications plan, now is the ideal time to review the seven rules on which all successful public relations programs rely: PR is about building relationships. In other words, public relations uses a variety of communications strategies and techniques,…

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