Social Media Management
How to Find Trending Content for Social Media and Blogs
It can be daunting to find trending content or even to know what you should post on social media to stay relevant. We use a few tools to help us do the heavy lifting: Feedly We use Feedly to find trending articles to share across our social media accounts, as well as our clients’. Identify…
Read MoreHow B2B Companies Can Leverage Influencers
According to Statista, in 2021, over 90% of consumers engaged with influencers weekly on social media. If you’re not already working with influencers, maybe it’s time to introduce the idea and include it in your marketing plan. The world of influencers is already a difficult one to navigate but for B2B it can be even…
Read MoreSocial Media Tools We Love
Social media is always changing but these tools have been our tried-and-true through the years. Canva Pro Our social team has always been a big fan of Canva but never made the plunge into getting Canva Pro. Recently, we decided it was time and we are never looking back. Canva Pro has streamlined our social…
Read MoreEarned Media is Trusted More Than Paid Media
The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…
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