Social Media
Elevating Customer Service: Unveiling the Potential of Social Media
Social media is evolving into a primary avenue for consumers to engage with brands and voice their concerns. According to Sprout Social, 63% of customers state they are more likely to remain loyal to a brand based on how they provide customer service on social media. Moving forward companies should consider the benefits of providing…
Read MoreWhy Pop Culture Literacy is Non-Negotiable for Marketers
In today’s digital era, individuals are inundated with a constant stream of content, and organizations are perpetually engaged in the battle for their audience’s attention. For years, companies have leveraged popular culture trends to capture interest. However, as social media’s influence continues to grow within the consumer landscape, an increasing number of these organizations are…
Read MoreMastering Social Media Advertising: Tips for Successful Campaigns
Being able to master Social Media Advertising is not easy but also not impossible. It can take a lot of thinking and strategic planning but in the end, the results of the campaigns will make it all worth it. Social media has taken over advertising by storm and it is just the beginning. Here are…
Read MoreProactive vs. Reactive Marketing
One of the toughest decisions organizations face is how to market their product or service. Whether launching a campaign through traditional or online mediums, there is an endless amount of tactics that can be used. Regardless of the tactics you choose to use, both Proactive and Reactive Marketing strategies should be included in your marketing…
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