Social Media
How B2B Companies Can Leverage Influencers
According to Statista, in 2021, over 90% of consumers engaged with influencers weekly on social media. If you’re not already working with influencers, maybe it’s time to introduce the idea and include it in your marketing plan. The world of influencers is already a difficult one to navigate but for B2B it can be even…
Read MoreSocial Media Tools We Love
Social media is always changing but these tools have been our tried-and-true through the years.Canva Pro Our social team has always been a big fan of Canva but never made the plunge into getting Canva Pro. Recently, we decided it was time and we are never looking back. Canva Pro has streamlined our social graphic…
Read MoreEarned Media is Trusted More Than Paid Media
The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…
Read MoreSocial Media Content Calendar Best Practices and Template
So, you decided to start your social media journey for your business, congrats! But what’s next? You might find yourself stuck, trying to figure out what your next move is or where you need to begin. We’re here to help! The best way to get started is to create a social media content calendar with…
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