Social Media
The Importance of Tracking Social Media Analytics
By Bethany, Social Media Strategist | January 6, 2020Paid social media campaigns continue to rise this year, and we see that more businesses are allocating their media buys to social media advertisements. When I attended Digital Marketing World Forum back in September, I had the opportunity to hear from experts on how they are managing…
Read MoreCreating a Customer-Centric Social Media Strategy
By Bethany, Social Media Strategist | November 18, 2019 A common misconception of companies and organizations is that social media is another outlet to use for advertising. Social media’s main purpose was to connect people with people, not people with brands. As social platforms continue to grow and evolve, larger corporations and brands are altering…
Read MoreIs TikTok the New Vine?
By Bianca, Account Coordinator | May 20, 2019 TikTok was one of the most downloaded apps of 2018. So what is it? TikTok’s approach seems very similar to that of the now-defunct app, Vine. Vine was a video-sharing app that featured six-second videos. As an audience we tend to prefer short videos, as they are…
Read MoreThe Marketing Benefits of LinkedIn
By Bethany, Social Media Strategist | April 1, 2019 While more than 500 million professionals subscribe to LinkedIn—87 million of them Millennials—too many organizations still think of it as primarily a job search and recruiting tool. Of all the most popular social media platforms, LinkedIn offers the most opportunities to generate new customers and strengthen relationships…
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