Strategic Planning
2023 Trends to Watch
The holiday season is one of our favorite times of the year. It’s time to savor our blessings, celebrate the achievements of 2022, look ahead to the new year and explore what is to come. Check out the list of marketing trends below that we will be keeping an eye on in 2023. Micro-influencers instead…
Read MoreSpooky Marketing Mistakes to Avoid
Listen up, witches and ghouls! We have been spooked all season long by watching these marketing mistakes take place: Avoiding Email Marketing. According to McKinsey, Email Marketing is 40x more effective at customer acquisition than social media. So, what’s stopping you? Email marketing is a great way to reach out to new, current, and future…
Read MoreUsing Technology to Expand Your Business Across Global Borders
Needless to say, the COVID pandemic affected small to medium-sized enterprises (SMEs) across the globe. In Southeast Asia, as elsewhere, many turned to cross-border e-commerce as a means of finding new customers, reaching new markets, and staying afloat. Consumers did the same. Globally, more than 50% of consumers are online. In southeast Asia, 76% are…
Read MoreSurprising Asia
Attending the GSW (Global Summit for Women) last month was a rich and rewarding experience, providing the opportunity to meet and converse with women from diverse corners of the world, from Thailand, Cambodia, Vietnam, and Korea, to Estonia, Kazakhstan, Mongolia, and Australia; Germany, Spain, Italy, France, and Portugal, to Mexico, a handful from the States,…
Read More