Healthcare Marketing Trends: Optimizing Healthcare Marketing in an Ever-Changing Landscape
May 16, 2023
Effective marketing strategies are essential in the ever-changing healthcare landscape, facilitating the connection between healthcare providers and patients, promoting wellness initiatives, and shaping the future of healthcare delivery. To reach ideal audiences, healthcare marketing must be disseminated across multiple platforms and optimized to provide relative and important information.
- Optimize your Website. When a website fails to deliver sufficient information, nearly three-quarters of visitors are lost (71 percent). Optimize your website to meet the needs of your audience, answer their questions and improve their user experience.
- Utilize Pay-Per-Click. 89% of searches for Healthcare information are happening on Google. 11% happens through word-of-mouth or directly through the website.
- Take Advantage of All Platforms. In the latest Conversion Benchmark Report of Unbounce, despite social media only accounting for 19.4% of traffic to healthcare pages, conversion is twice as much as the average rate.
At BBG&G, we prioritize a research-driven approach to ensure that we stay ahead of the trends that hold significance for you. Check out our case studies that showcase how we have effectively implemented and leveraged these trends to drive success for Helen Hayes Hospital.
