BBG&G Blog: Expert Insights on Marketing
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Google rolled out a new algorithm in July, which was preceded by two spam updates. The updated algorithm affected the ranking system Google uses to prioritize its websites in searches. This means, depending on how well maintained your website is, your site will do better or worse because of this…
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The perfect time to create a strategy for Instagram reels is now! At BBG&G we decided it was now or never. At the beginning of the Summer, we decided to start developing reels. At first, we took some time to test the platform and hone our capabilities, and were not…
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BBG&G recently went through a rebranding to kick off our 25th year. Our motives behind it were simple: it was time. We essentially had the same logo since our founding in 1997, but our services, skillset, and market had expanded exponentially. We noticed that our competitors were taking a more…
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Email marketing has been looked at as a thing of the past, but perhaps it is time to take a fresh look. According to Hubspot, 77% of companies saw more engagement with email marketing in 2021 over the past twelve months. Email marketing also delivers an unparalleled return on investment (ROI)…
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What being CEO & seeing the company grow has meant for me It’s stunning to me, at times, when I look back over our agency’s growth, how quickly the time has gone! When the company began, our team was considerably smaller, and the advertising and marketing industry itself was on…
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We recently launched two new websites – Helen Hayes Hospital and New York State Bridge Authority. Read on to see how we did it! The New York State Bridge Authority (NYSBA) has successfully worked to maintain and operate key Hudson River crossings for the recreational, social, and economic benefits of…
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Do you want to revamp your Instagram or just want to take better pictures? You don’t need a fancy camera! Smartphones these days are becoming more user-friendly. High-quality photos can be taken and edited with easy-to-use apps and tools on your phone. Here are some tips on how to take…
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Video marketing is starting to make a splash, as it becomes the top marketing strategy in the industry. With older platforms like YouTube staying strong, fresher ideas are appearing on platforms like TikTok. YouTube is one of the top social media platforms in the world. According to Hubspot, 35% of…
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Our client’s, Wagner Technical Services, website recently won a Gold Hermes Award for website design. In honor of the win, we thought it would be helpful to share how we did it! We know that many customers are skeptical about a website with poor design. In today’s digital world, customers…
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Recently we interviewed Jessica Broome, founder of Southpaw Insights, an innovative Market Research firm based in Brooklyn. We were curious to speak to her to hear about her journey as a successful female entrepreneur, and her thoughts on how research has evolved over the course of her career and as…
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