BBG&G Blog: Expert Insights on Marketing
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COVID-19 has affected consumer behaviors across the board, whether they’re buying dental floss or deciding on a doctor. Our infographic, “How COVID-19 Affected Consumer Behavior”, highlights how things have changed in recent months. After hours of research, we realized there was more to explore when it comes to industry-specific consumer…
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Emotion drives people to take trips, visit attractions, and dine in restaurants. Certainly, in these times, emotions and perceptions play a key role in visitors’ decision making. How you tell your story is integral to tapping into consumer’s emotions, alleviating any travel concerns they may have, and luring them your…
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I was first introduced to the concept of Placemaking several years ago, listening to a former mayor talk about his experience in revitalizing his hometown. Since then, I’ve served as a member of Orange County Citizens Foundation’s Placemaking Committee, attended several conferences, and recently joined the membership of the Urban…
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Today Native Advertising is a crucial part of the marketing mix. And with good reason! People view native ads 53% more than banner ads. A higher engagement rate and measurable ROI is why companies gravitate towards this tactic. But what’s the secret to their success? Knowing how and when to…
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Thanks to COVID lockdowns people today are more accustomed to shopping for products and services online. According to a recent PwC Global survey, 86% are likely to continue to shop online when social distancing measures are removed. The question now is once they’ve found your company, how do you keep…
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Search engine optimization (SEO) is the practice of increasing traffic to your website by adding improvements such as keywords, long-tail searches, and content. By adding these improvements, your website will have increased visibility on search engines like Google. Increased organic traffic and search engine visibility – 75% of people never…
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As we head into a new year, I think it’s appropriate to talk about what to do to help position your business for success. In these times of fluidity, investing in marketing is an essential business building block. The reason marketing is so valuable is its effects. Marketing affects attitudes…
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Non-Predictions for 2021 The travel industry has had quite the upheaval in 2020. It’s hard to say what will happen for the new year ahead. So, this year, we’re focusing on what we know and presenting our “non-predictions” for 2021. Many travelers were apprehensive to fly when travel bans started…
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This year’s ending with many of us holed up at home, not going anywhere “just for fun,” unless we feel safe about it. While this post focuses on the hospitality and tourism industries, the concepts are generally applicable; because no matter what business you’re in, your customers need reassurance that…
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The end of the calendar year usually brings a slew of predictions on what’s going to change or evolve in business over the following 12 months. We’ve set the trend-watching aside, because as 2020 taught us…the best-laid plans often go awry. So, this year, we’re focusing on what we know,…
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