BBG&G Blog: Expert Insights on Marketing
Check Out Our Latest Blog:
Marketing in the “New Normal” Requires a Fresh Look at Your Audience If your marketing plan is anything like ours, you’ve clearly identified your target audiences and personas. You know who needs or wants your products and/or services. You know their purchasing behaviors, when they make buying decisions, and where…
Read More
So far, it’s been a challenging year for marketers. We talked about this in our recent webinar, and suggested that it’s a good time to pivot to mostly digital strategies. The month of July is a good time to re-assess your annual marketing plan, especially this year. You can see…
Read More
The domestic travel industry has been on a rollercoaster for the past few months. Some states are having success with reopening, while others are facing new setbacks. Regardless, it’s important for DMOs to take a look at their metrics for the first half of the year, and determine what measurements…
Read More
We’ve made it almost three months into quarantine. Though it’s been a taxing time for the tourism industry, there have been promising signs over the past month. One thing’s certain — the virtual connections between tourism and travel providers and their customers will remain just as important throughout the rest…
Read More
It’s not news that video is an essential marketing tool, but are you using it in the right way? There is so much change in the digital landscape, but we’re staying on top of the trends. Here’s what new in video marketing, why it matters, and some recent videos I…
Read More
Brittany’s the mastermind behind our marketing automation software. Certified in SharpSpring, she strategizes and implements dynamic email campaigns that help our clients generate leads, convert sales, and retain customer loyalty over time. Get to know Brittany better with our recent Q & A: What’s your favorite thing to do to…
Read More
If you can, recall the 2020 consumer behavior predictions from December and January. They painted rosy pictures, didn’t they? Growing demand for experiential in-store and pop-up shopping. Shifts from shared online digital experiences (e.g. gaming) to in-person events. Ample opportunities for career-switching and saving for retirement. More off-the-beaten-path adventure travel.…
Read More
Over the past week, more progress has been made to continue to re-open a variety of industries. Travel and tourism businesses need to be prepared to adjust messaging and attract visitors differently. Connect Travel continues to keep us up-to-date on this progress in its ongoing webinar series. Here are our…
Read More
Is this you? You have a website. You have goods and/or services to offer. But you still haven’t started selling them ON your site. You may think; “It’s too complicated to set up this process and keep track of transactions.” Well, we think it’s a new world – one in…
Read More
As the country slowly begins to open up again, there is now a beacon of light at the end of a very long tunnel. While there is still a lot of work to be done to get the travel industry in a good place again, destinations can begin to take…
Read More