BBG&G Blog: Expert Insights on Marketing
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Over the past week, more progress has been made to continue to re-open a variety of industries. Travel and tourism businesses need to be prepared to adjust messaging and attract visitors differently. Connect Travel continues to keep us up-to-date on this progress in its ongoing webinar series. Here are our…
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Is this you? You have a website. You have goods and/or services to offer. But you still haven’t started selling them ON your site. You may think; “It’s too complicated to set up this process and keep track of transactions.” Well, we think it’s a new world – one in…
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As the country slowly begins to open up again, there is now a beacon of light at the end of a very long tunnel. While there is still a lot of work to be done to get the travel industry in a good place again, destinations can begin to take…
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The days of having just 13 channels on your TV to choose from are long gone. What’s more, by 2022, 55.1 million people will no longer watch traditional TV (according to eMarketer). Connected TV is becoming widely used by households all over the world. Why is that? Connected TV devices…
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National Travel and Tourism Week (#NTTW) is one of the most anticipated weeks of the year for the travel industry. We’re celebrating differently this year by focusing on the spirit of travel, but we know that there are better days on the horizon. While you may not be able to…
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Even in the best of times, websites are one of the most important tools in your marketing arsenal. A website is your own limitless real estate that you can use to inform and attract prospective customers and clients; conduct business transactions, and engage and retain your stakeholders. Now, it’s even…
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We’re changing up the format of our monthly “Staff Spotlight,” and interviewing our Content Strategist, Traci Suppa, specifically on the timely topic of website SEO. In the world of Covid-19, social distancing, and remote workforces, your website is going to need to work harder as the frontline and front door…
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There’s been a lot of changes in the past few weeks. Has your destination made adjustments to your current marketing efforts? Our team has been attending Connect Travel webinars, as well as other helpful travel online events. Here are our latest takeaways: Stop Your Campaign Pauses When COVID-19 first caused…
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Yes, travel has slowed to a trickle this season due to the coronavirus, and the summer forecast is still uncertain. However, depending on your destination’s staffing and budget resources, you should still be doing some promotion to “stay in the game.” People are armchair traveling, and dreaming about where they’ll…
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Have you binge-watched everything on Netflix? Did you exhaust all your streaming options for new content? Then have no fear! We’ve put together a list of great podcasts that BBG&G team members love to get you through the rest of isolation. News & Current Events 1. The Daily Are you…
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