BBG&G Blog: Expert Insights on Marketing
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It’s not news that video is an essential marketing tool, but are you using it in the right way? There is so much change in the digital landscape, but we’re staying on top of the trends. Here’s what new in video marketing, why it matters, and some recent videos I…
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Brittany’s the mastermind behind our marketing automation software. Certified in SharpSpring, she strategizes and implements dynamic email campaigns that help our clients generate leads, convert sales, and retain customer loyalty over time. Get to know Brittany better with our recent Q & A: What’s your favorite thing to do to…
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If you can, recall the 2020 consumer behavior predictions from December and January. They painted rosy pictures, didn’t they? Growing demand for experiential in-store and pop-up shopping. Shifts from shared online digital experiences (e.g. gaming) to in-person events. Ample opportunities for career-switching and saving for retirement. More off-the-beaten-path adventure travel.…
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Over the past week, more progress has been made to continue to re-open a variety of industries. Travel and tourism businesses need to be prepared to adjust messaging and attract visitors differently. Connect Travel continues to keep us up-to-date on this progress in its ongoing webinar series. Here are our…
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Is this you? You have a website. You have goods and/or services to offer. But you still haven’t started selling them ON your site. You may think; “It’s too complicated to set up this process and keep track of transactions.” Well, we think it’s a new world – one in…
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As the country slowly begins to open up again, there is now a beacon of light at the end of a very long tunnel. While there is still a lot of work to be done to get the travel industry in a good place again, destinations can begin to take…
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The days of having just 13 channels on your TV to choose from are long gone. What’s more, by 2022, 55.1 million people will no longer watch traditional TV (according to eMarketer). Connected TV is becoming widely used by households all over the world. Why is that? Connected TV devices…
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National Travel and Tourism Week (#NTTW) is one of the most anticipated weeks of the year for the travel industry. We’re celebrating differently this year by focusing on the spirit of travel, but we know that there are better days on the horizon. While you may not be able to…
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Even in the best of times, websites are one of the most important tools in your marketing arsenal. A website is your own limitless real estate that you can use to inform and attract prospective customers and clients; conduct business transactions, and engage and retain your stakeholders. Now, it’s even…
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We’re changing up the format of our monthly “Staff Spotlight,” and interviewing our Content Strategist, Traci Suppa, specifically on the timely topic of website SEO. In the world of Covid-19, social distancing, and remote workforces, your website is going to need to work harder as the frontline and front door…
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