BBG&G Blog: Expert Insights on Marketing
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Search Engine Marketing (SEM) is crucial to utilize to establish your business’s online presence and continue to drive traffic to your website. We use Google Adwords to achieve a good SEM strategy for our clients, and we know that it takes a bit more than plugging in keywords and audience…
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MARKETING TIPS FOR NONPROFITS GEARING UP FOR 2021 We’ve made it to the fourth quarter of the craziest year ever. It’s been an especially trying time for nonprofit organizations. While the need for nonprofit services has increased, these organizations face their own survivability challenges, due to lack of funding, resources,…
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We’ve seen a lot of change in the travel industry in the past few months, as well as some creative ideas for destinations to recover — as we’ve spotlighted in our bi-weekly Travel Takeaway Tuesdays. As DMOs and destination marketers begin to prepare marketing strategies for 2021, we’re keeping our…
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COVID-19 has made us all change how we operate on a daily basis. The pandemic has forced people everywhere out of their comfort zones and into the “New Normal.” As marketers, we must understand how COVID-19 has affected consumer behavior, so we’ve sourced these recent statistics to illuminate and inform…
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In the spirit of the season, do you ever think about what you would do if you couldn’t get your Pumpkin Spice Latte from Dunkin’ or Starbucks this fall? The possibility fills me with dread. Flavoring ingredients get to these coffee purveyors through the supply chain. Food service companies such…
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As we tourism and travel marketers look towards the future, it’s important to look back. How have we changed? What should we do differently? Has our purpose changed in light of how the industry has been affected? This week’s Connect Travel webinar focused on strategy and planning for the future…
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Fundraising organizations have had to get creative during this pandemic, and either bring their in-person events online, or come up with entirely new and different events to stand out. Because let’s face it; a Zoom presentation can’t take the place of a formal gala in a glitzy ballroom. Creative fundraisers…
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Now is the perfect time for real estate developers and builders to consider advertising on Zillow. The real estate market is seeing “pending” sales return to strong weekly growth, according to the popular real estate listing site. In June alone, pending sales have increased by almost 11%. In contrast, there…
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Over the past few months, we’ve seen excellent examples of destination marketers taking agile and adaptable approaches in their marketing campaigns. Now’s the time to think on your feet, and get creative in promoting your destination. Thanks to Connect Travel for continuing to provide great advice and sharing solid case…
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This fall, community colleges may see an uptick in enrollment, thanks to the coronavirus. Many students are eschewing the expense of four-year colleges, especially when what these institutions are offering is limited to online classes and restrictive dorm life protocols. This is the time for community colleges, online educational institutions,…
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