What’s Happened to Marketing in 2020.
If you can, recall the 2020 consumer behavior predictions from December and January. They painted rosy pictures, didn’t they? Growing demand for experiential in-store and pop-up shopping. Shifts from shared online digital experiences (e.g. gaming) to in-person events. Ample opportunities for career-switching and saving for retirement. More off-the-beaten-path adventure travel.
Obviously, it’s time to regroup.
Let’s look at today’s consumer behavior landscape.
- Mobile devices and smartphones have become a lifeline to the outside world, as evidenced by a surge in data usage. People are more exposed to brands through their handheld devices than ever before. (1)
- Consumers are purchasing more of everything online, and they’re taking advantage of pickup and delivery services. When items need to be shipped, they expect quick delivery. (2)
- Their purchases are more conscious, with an effort to buy local and support the community’s economy. (3)
- Social interaction is still important, but with concern over the virus, people are socializing (and conducting business) via online platforms. Coming out of this, they will continue to question the need to be in any “high-touch” environment; from shopping malls to staff meetings. (4)
Some trends have any only continued to build, like the “cocooning” movement toward more time hunkered down at home. So, our growing consumption of streaming television and proclivity for takeout meals was inevitable anyway.
Regardless, it’s time to take a look at what’s happening now, and adjust our marketing strategies accordingly. New habits have taken root, and will last beyond the pandemic.
To that end, BBG&G is hosting a webinar – Pivoting Your Marketing Strategy for (What’s Left of) 2020 – on Tuesday, June 23 at 11:00AM EDT. We’ll be discussing the B2C and B2B benefits of specific marketing techniques that track with the new realities, such as Digital Programmatic / SEM, Marketing Automation, SEO Optimization, and E-Commerce.
Anyone can join; just register in advance here. See you there!
(1) https://www.mobilemarketer.com/news/mobile-data-surges-75-amid-jump-in-video-streaming/578824/
(2) https://www.mytotalretail.com/article/consumer-behavior-now-and-post-coronavirus-pandemic/
(4) https://www.tandfonline.com/doi/full/10.1080/08961530.2020.1771646
More insights:
This Is How Deeply the Coronavirus Changed Our Behavior
Which COVID-19-Related Consumer Behavior Shifts Are Here To Stay?
By Traci, Marketing Manager & Content Strategist | June 5, 2020
Pivot your marketing tactics for the rest of 2020!
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