BBG&G Blog: Expert Insights on Marketing

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What White Lotus Reveals About the Modern Female Traveler—And How Travel and Tourism Brands Can Respond

HBO’s mega hit White Lotus isn’t just a TV guilty pleasure – it’s a cultural mirror, reflecting the deep, often unspoken emotional undercurrents that define travel, and in particular for women audiences. As a WBENC certified woman-owned and operated business, BBG&G believes the show’s power lies in its exploration of expectations versus reality, especially through…

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Chris & Brittany Discussing Something Over A Computer

Is Your Website Performing at its Best?

Even in the best of times, websites are one of the most important tools in your marketing arsenal. A website is your own limitless real estate that you can use to inform and attract prospective customers and clients; conduct business transactions, and engage and retain your stakeholders.  Now, it’s even…

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Traci & Meredith Discussing Copy on the Computer

Why SEO Matters Now, More Than Ever

We’re changing up the format of our monthly “Staff Spotlight,” and interviewing our Content Strategist, Traci Suppa, specifically on the timely topic of website SEO. In the world of Covid-19, social distancing, and remote workforces, your website is going to need to work harder as the frontline and front door…

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road trip 2020

Travel Takeaway Tuesday Part II

There’s been a lot of changes in the past few weeks. Has your destination made adjustments to your current marketing efforts? Our team has been attending Connect Travel webinars, as well as other helpful travel online events.  Here are our latest takeaways:  Stop Your Campaign Pauses When COVID-19 first caused…

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Aerial Photo of Niagara Falls

Destination Marketing Examples During Crisis

Yes, travel has slowed to a trickle this season due to the coronavirus, and the summer forecast is still uncertain. However, depending on your destination’s staffing and budget resources, you should still be doing some promotion to “stay in the game.” People are armchair traveling, and dreaming about where they’ll…

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Woman With Headphones On

Podcasts to Get You Through Isolation

Have you binge-watched everything on Netflix? Did you exhaust all your streaming options for new content? Then have no fear! We’ve put together a list of great podcasts that BBG&G team members love to get you through the rest of isolation. News & Current Events 1. The Daily Are you…

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people hiking

Travel Takeaway Tuesday Part I

The tourism and travel industry has taken one of the hardest hits from COVID-19. We’ve stayed tuned to what’s going on through webinars and community chats to support one another. Our team will be attending webinars and other online events in the next several weeks to keep up with organizations…

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woman on computer

Tips for Hosting Your Own Webinar Event

The coronavirus pandemic has resulted in the cancellation of hundreds of large-scale business events around the world. Thanks to modern technology, we can still keep in touch with large groups through virtual meetings and webinars.  Has your organization ever hosted your own webinar? This is the perfect medium to efficiently…

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computer

Our Favorite Virtual Communication Tools

Like many teams, the BBG&G staff has adapted very quickly to working together virtually. We have a few tools that we find helpful for keeping in touch during the coronavirus (COVID-19) pandemic.  If you’re looking for a platform to keep you connected with staff, clients, and the rest of the…

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Fran - BBGG Staff

Staff Spotlight: Fran

  By Bethany, Social Media Strategist | March 16, 2020 Fran heads our creative team here. She’s the woman behind the magic curtain! Get to know Fran personally and professionally with this Q & A: What are some aspects of your daily/weekly routine in the office that you love the…

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Scrolling through Pictures on an iPhone

Are You Following Influencer Guidelines?

  By Bethany, Social Media Strategist | March 2nd, 2020 Scoring free brand products was just the beginning of “perks” for influencers back when they first emerged in the industry. Now influencers have grown to making the big bucks for endorsing brand products on their social channels. These perks come…

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