BBG&G Blog: Expert Insights on Marketing
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By Bianca, Account Coordinator | October 23, 2019 A younger generation is on the rise and already influencing family travel. Tourism marketers often talk about appealing to Millennial and Gen Z consumers. However, new research by Expedia suggests that Generation Alpha is increasingly influencing travel trends and purchasing decisions. Who…
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By Bianca, Account Coordinator | October 21, 2019 A strong marketing campaign has the potential to successfully promote a product or service to your intended target audience. However, thoughtless marketing can do the exact opposite…and even potentially tarnish your brand’s reputation. Are you making any of these four common, yet…
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By Deborah Garry, President & CEO | October 15, 2019 A couple of months ago, we wrote a blog post about the importance of keeping your website up-to-date—and as accessible to as many people as possible. We thought we’d follow up with some good examples of websites that are ADA…
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By Bethany, Social Media Strategist | October 3, 2019 For many destinations, fall is the second “shoulder season” of the year. It’s a good opportunity for many places, especially in New York State, to get a second wind of travel. Increase your fall foliage travel with these helpful tips for…
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By Brittany, Marketing Automation Specialist | September 26, 2019 Marketing automation connects the dots between your website and your customers (both current and prospective) to increase conversions and maintain relationships. Sounds like a lot more than your standard email marketing, right? The marketing automation process is involved. It starts with…
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By Dionel, Digital Designer & Videographer | September 16, 2019 If your company’s website hasn’t been updated in the past two years, it’s time! It’s important for many reasons (e.g. to boost SEO), but most importantly, to ensure that this element of your brand stays fresh and current. We encourage…
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By Dionel, Digital Designer & Videographer | September 9, 2019 You may get professional-looking video with your iPhone, but that doesn’t mean that you shouldn’t consider putting some effort into your technique to get the best content. Next time you’re ready to shoot video footage on your iPhone, follow these…
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By Bethany, Social Media Strategist | September , 2019 Many popular shows lately have reignited our interest in specific time periods of the past, and have grown large fan bases. Some destinations have found opportunity to take the shows that we have grown to love, and let us see these…
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By Deborah Garry, President & CEO | August 26, 2019 At BBG&G, we keep our finger on the pulse of the key trends affecting healthcare organizations, and in doing so, realize that they might benefit from technology-enhanced marketing solutions. One of the most promising is marketing automation, described in this…
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By Deborah, President & CEO | August 19, 2019 Did you realize that there are people—potential customers, clients or guests—who can’t read your website? Unless your site has been designed with ADA compliance in mind, the information it contains may not be accessible by individuals with disabilities. What is Title…
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