BBG&G Blog: Expert Insights on Marketing
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By Bethany, Social Media Strategist | September , 2019 Many popular shows lately have reignited our interest in specific time periods of the past, and have grown large fan bases. Some destinations have found opportunity to take the shows that we have grown to love, and let us see these…
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By Deborah Garry, President & CEO | August 26, 2019 At BBG&G, we keep our finger on the pulse of the key trends affecting healthcare organizations, and in doing so, realize that they might benefit from technology-enhanced marketing solutions. One of the most promising is marketing automation, described in this…
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By Deborah, President & CEO | August 19, 2019 Did you realize that there are people—potential customers, clients or guests—who can’t read your website? Unless your site has been designed with ADA compliance in mind, the information it contains may not be accessible by individuals with disabilities. What is Title…
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By Traci, Destination Marketing Manager / Content Strategist | August 12, 2019 Our ways of traveling and how we experience places are constantly evolving. This inevitably results in calling out new trends, and new opportunities to market destinations. These are a few emerging trends I’ve been learning about, and helping…
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By Bethany, Social Media Strategist | August 9, 2019 With any marketing strategy, it’s imperative to make your messages “land” with your target audience. When you market to an international audience, you need to consider translating your materials. It’s the first step to show how willing you are to accommodate…
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By Deborah Garry, President & CEO | August 5, 2019 Like everything else, the business of banking continues to evolve with emerging technology. We keep tabs on key trends that are most relevant to smaller banks today, and in doing so, realize that these financial institutions might benefit from technology-enhanced…
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By Bethany, Social Media Strategist | July 29, 2019 Millennials are changing everything. Their culinary habits are shaping the food tourism industry, in particular. Millennials eat out at restaurants more than any other generation. They’re also allocating 7.5% to food budgets rather than the average 6.6 – 6.9%. Recognizing this…
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By Meredith, Copywriter | July 22, 2019 Copywriting is a multi-faceted, ever-evolving discipline. To be successful at it today—it helps to be part marketer, part psychologist, and part techie. At its core, copywriting is really about communication. It’s the art of relaying information in ways that will be heard by…
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By Bianca, Account Coordinator | July 15, 2019 Ever wonder why certain blog posts do better than others? Maybe it’s time to change your approach. Businesses with a blog generate 126% more leads than companies without one. Keeping up with the latest trends and strategies is key to maintaining…
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By Traci, Destination Marketing Manager / Content Strategist | July 8, 2019 If you’re in the hospitality business – restaurant, hotel, attraction – the weekends are your bread and butter. Friday and Saturday are likely your busiest days, followed by Thursday and Sunday. I’m no mathematician, but that leaves three…
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