BBG&G Blog: Expert Insights on Marketing
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By Brittany, Marketing Automation Specialist | September 26, 2019 Marketing automation connects the dots between your website and your customers (both current and prospective) to increase conversions and maintain relationships. Sounds like a lot more than your standard email marketing, right? The marketing automation process is involved. It starts with…
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By Dionel, Digital Designer & Videographer | September 16, 2019 If your company’s website hasn’t been updated in the past two years, it’s time! It’s important for many reasons (e.g. to boost SEO), but most importantly, to ensure that this element of your brand stays fresh and current. We encourage…
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By Dionel, Digital Designer & Videographer | September 9, 2019 You may get professional-looking video with your iPhone, but that doesn’t mean that you shouldn’t consider putting some effort into your technique to get the best content. Next time you’re ready to shoot video footage on your iPhone, follow these…
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By Bethany, Social Media Strategist | September , 2019 Many popular shows lately have reignited our interest in specific time periods of the past, and have grown large fan bases. Some destinations have found opportunity to take the shows that we have grown to love, and let us see these…
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By Deborah Garry, President & CEO | August 26, 2019 At BBG&G, we keep our finger on the pulse of the key trends affecting healthcare organizations, and in doing so, realize that they might benefit from technology-enhanced marketing solutions. One of the most promising is marketing automation, described in this…
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By Deborah, President & CEO | August 19, 2019 Did you realize that there are people—potential customers, clients or guests—who can’t read your website? Unless your site has been designed with ADA compliance in mind, the information it contains may not be accessible by individuals with disabilities. What is Title…
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By Traci, Destination Marketing Manager / Content Strategist | August 12, 2019 Our ways of traveling and how we experience places are constantly evolving. This inevitably results in calling out new trends, and new opportunities to market destinations. These are a few emerging trends I’ve been learning about, and helping…
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By Bethany, Social Media Strategist | August 9, 2019 With any marketing strategy, it’s imperative to make your messages “land” with your target audience. When you market to an international audience, you need to consider translating your materials. It’s the first step to show how willing you are to accommodate…
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By Deborah Garry, President & CEO | August 5, 2019 Like everything else, the business of banking continues to evolve with emerging technology. We keep tabs on key trends that are most relevant to smaller banks today, and in doing so, realize that these financial institutions might benefit from technology-enhanced…
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By Bethany, Social Media Strategist | July 29, 2019 Millennials are changing everything. Their culinary habits are shaping the food tourism industry, in particular. Millennials eat out at restaurants more than any other generation. They’re also allocating 7.5% to food budgets rather than the average 6.6 – 6.9%. Recognizing this…
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