BBG&G Blog: Expert Insights on Marketing
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By Deborah, President & CEO | August 19, 2019 Did you realize that there are people—potential customers, clients or guests—who can’t read your website? Unless your site has been designed with ADA compliance in mind, the information it contains may not be accessible by individuals with disabilities. What is Title…
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By Traci, Destination Marketing Manager / Content Strategist | August 12, 2019 Our ways of traveling and how we experience places are constantly evolving. This inevitably results in calling out new trends, and new opportunities to market destinations. These are a few emerging trends I’ve been learning about, and helping…
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By Bethany, Social Media Strategist | August 9, 2019 With any marketing strategy, it’s imperative to make your messages “land” with your target audience. When you market to an international audience, you need to consider translating your materials. It’s the first step to show how willing you are to accommodate…
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By Deborah Garry, President & CEO | August 5, 2019 Like everything else, the business of banking continues to evolve with emerging technology. We keep tabs on key trends that are most relevant to smaller banks today, and in doing so, realize that these financial institutions might benefit from technology-enhanced…
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By Bethany, Social Media Strategist | July 29, 2019 Millennials are changing everything. Their culinary habits are shaping the food tourism industry, in particular. Millennials eat out at restaurants more than any other generation. They’re also allocating 7.5% to food budgets rather than the average 6.6 – 6.9%. Recognizing this…
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By Meredith, Copywriter | July 22, 2019 Copywriting is a multi-faceted, ever-evolving discipline. To be successful at it today—it helps to be part marketer, part psychologist, and part techie. At its core, copywriting is really about communication. It’s the art of relaying information in ways that will be heard by…
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By Bianca, Account Coordinator | July 15, 2019 Ever wonder why certain blog posts do better than others? Maybe it’s time to change your approach. Businesses with a blog generate 126% more leads than companies without one. Keeping up with the latest trends and strategies is key to maintaining…
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By Traci, Destination Marketing Manager / Content Strategist | July 8, 2019 If you’re in the hospitality business – restaurant, hotel, attraction – the weekends are your bread and butter. Friday and Saturday are likely your busiest days, followed by Thursday and Sunday. I’m no mathematician, but that leaves three…
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By Meredith, Copywriter | July 1, 2019 On Sunday July 21st, one of baseball’s most talented players ever will enter The National Baseball Hall of Fame in Cooperstown. The BBG&G team is especially excited about this because one of our clients is the Destination Marketing Corporation of Cooperstown and Otsego…
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By Bethany, PR & Social Media Strategist | June 24, 2019 According to a 2018 study from Muck Rack, 53% U.S. based journalists do not rely on press releases at all. That’s over half of the media industry. Also, 27% of journalists said in the study that they choose Twitter…
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