BBG&G Blog: Expert Insights on Marketing

Check Out Our Latest Blog:

Digital Marketing Solutions to Integrate Into Your Strategy

Looking to elevate your brand and stay ahead of your competitors? To succeed in the dynamic digital landscape, you need cutting-edge marketing solutions. Below, we’ve outlined five effective digital marketing solutions every business should integrate into their strategy to enhance brand visibility, drive engagement, and boost performance. SEO Optimization Want to be discovered by your…

Read More

The Generation Influencing Travel Decisions

By Bianca, Account Coordinator | October 23, 2019 A younger generation is on the rise and already influencing family travel. Tourism marketers often talk about appealing to Millennial and Gen Z consumers. However, new research by Expedia suggests that Generation Alpha is increasingly influencing travel trends and purchasing decisions. Who…

Read More

Four Spooky Marketing Mistakes

By Bianca, Account Coordinator | October 21, 2019 A strong marketing campaign has the potential to successfully promote a product or service to your intended target audience. However, thoughtless marketing can do the exact opposite…and even potentially tarnish your brand’s reputation. Are you making any of these four common, yet…

Read More

Following Up on ADA Compliance

By Deborah Garry, President & CEO | October 15, 2019 A couple of months ago, we wrote a blog post about the importance of keeping your website up-to-date—and as accessible to as many people as possible. We thought we’d follow up with some good examples of websites that are ADA…

Read More
A couple amid Cooperstown Fall Foliage

Boost Your Fall Foliage Travel Season

By Bethany, Social Media Strategist | October 3, 2019 For many destinations, fall is the second “shoulder season” of the year. It’s a good opportunity for many places, especially in New York State, to get a second wind of travel. Increase your fall foliage travel with these helpful tips for…

Read More

Is Marketing Automation Right for Your Business?

By Brittany, Marketing Automation Specialist | September 26, 2019 Marketing automation connects the dots between your website and your customers (both current and prospective) to increase conversions and maintain relationships. Sounds like a lot more than your standard email marketing, right? The marketing automation process is involved. It starts with…

Read More

Is It Time to Re-Design Your Website?

By Dionel, Digital Designer & Videographer | September 16, 2019 If your company’s website hasn’t been updated in the past two years, it’s time! It’s important for many reasons (e.g. to boost SEO), but most importantly, to ensure that this element of your brand stays fresh and current. We encourage…

Read More

Shooting Professional iPhone Video Footage

By Dionel, Digital Designer & Videographer | September 9, 2019 You may get professional-looking video with your iPhone, but that doesn’t mean that you shouldn’t consider putting some effort into your technique to get the best content. Next time you’re ready to shoot video footage on your iPhone, follow these…

Read More
Downton Abbey Tours

When History Calls – Create a Tour

By Bethany, Social Media Strategist | September , 2019 Many popular shows lately have reignited our interest in specific time periods of the past, and have grown large fan bases. Some destinations have found opportunity to take the shows that we have grown to love, and let us see these…

Read More

Marketing Solutions for the Healthcare Industry

By Deborah Garry, President & CEO | August 26, 2019 At BBG&G, we keep our finger on the pulse of the key trends affecting healthcare organizations, and in doing so, realize that they might benefit from technology-enhanced marketing solutions. One of the most promising is marketing automation, described in this…

Read More

ADA Compliance – Is Your Website Up To Date?

By Deborah, President & CEO | August 19, 2019 Did you realize that there are people—potential customers, clients or guests—who can’t read your website? Unless your site has been designed with ADA compliance in mind, the information it contains may not be accessible by individuals with disabilities. What is Title…

Read More

Sign Up for Our Newsletter!