BBG&G Blog: Expert Insights on Marketing

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Digital Marketing Solutions to Integrate Into Your Strategy

Looking to elevate your brand and stay ahead of your competitors? To succeed in the dynamic digital landscape, you need cutting-edge marketing solutions. Below, we’ve outlined five effective digital marketing solutions every business should integrate into their strategy to enhance brand visibility, drive engagement, and boost performance. SEO Optimization Want to be discovered by your…

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Travel & Tourism Trends I’m Watching

By Traci, Destination Marketing Manager / Content Strategist | August 12, 2019 Our ways of traveling and how we experience places are constantly evolving. This inevitably results in calling out new trends, and new opportunities to market destinations. These are a few emerging trends I’ve been learning about, and helping…

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Rockland China

Why Translation is Important to Sell Your Destination

By Bethany, Social Media Strategist | August 9, 2019 With any marketing strategy, it’s imperative to make your messages “land” with your target audience. When you market to an international audience, you need to consider translating your materials. It’s the first step to show how willing you are to accommodate…

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Big Marketing Solutions for Small Banks

By Deborah Garry, President & CEO | August 5, 2019 Like everything else, the business of banking continues to evolve with emerging technology. We keep tabs on key trends that are most relevant to smaller banks today, and in doing so, realize that these financial institutions might benefit from technology-enhanced…

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Millennials are Changing Food Trends

By Bethany, Social Media Strategist | July 29, 2019 Millennials are changing everything. Their culinary habits are shaping the food tourism industry, in particular. Millennials eat out at restaurants more than any other generation. They’re also allocating 7.5% to food budgets rather than the average 6.6 – 6.9%. Recognizing this…

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Person writing in a notebook with a mug in hand

Copywriting 2.0

By Meredith, Copywriter | July 22, 2019 Copywriting is a multi-faceted, ever-evolving discipline. To be successful at it today—it helps to be part marketer, part psychologist, and part techie. At its core, copywriting is really about communication. It’s the art of relaying information in ways that will be heard by…

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Developing a Successful Blog Post

  By Bianca, Account Coordinator | July 15, 2019 Ever wonder why certain blog posts do better than others? Maybe it’s time to change your approach. Businesses with a blog generate 126% more leads than companies without one. Keeping up with the latest trends and strategies is key to maintaining…

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How to Build Your Mid-Week Business

By Traci, Destination Marketing Manager / Content Strategist | July 8, 2019 If you’re in the hospitality business – restaurant, hotel, attraction – the weekends are your bread and butter. Friday and Saturday are likely your busiest days, followed by Thursday and Sunday. I’m no mathematician, but that leaves three…

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Winning Like Mariano Rivera

By Meredith, Copywriter | July 1, 2019 On Sunday July 21st, one of baseball’s most talented players ever will enter The National Baseball Hall of Fame in Cooperstown. The BBG&G team is especially excited about this because one of our clients is the Destination Marketing Corporation of Cooperstown and Otsego…

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Taking a New Approach to Public Relations: A Case Study

By Bethany, PR & Social Media Strategist | June 24, 2019 According to a 2018 study from Muck Rack, 53% U.S. based journalists do not rely on press releases at all. That’s over half of the media industry. Also, 27% of journalists said in the study that they choose Twitter…

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Millbrook Vineyards & Winery

Have You Booked Your Summer Vacation Yet?

By Traci, Destination Marketing Manager / Content Strategist | June 21, 2019 No? Go ahead…we’ll wait right here. Okay, now that that’s done, you can kick off summer with something fun to look forward to. Since many of our clients here at BBG&G are travel and leisure destinations, we’re acutely…

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