BBG&G Blog: Expert Insights on Marketing
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By Meredith, Copywriter | July 22, 2019 Copywriting is a multi-faceted, ever-evolving discipline. To be successful at it today—it helps to be part marketer, part psychologist, and part techie. At its core, copywriting is really about communication. It’s the art of relaying information in ways that will be heard by…
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By Bianca, Account Coordinator | July 15, 2019 Ever wonder why certain blog posts do better than others? Maybe it’s time to change your approach. Businesses with a blog generate 126% more leads than companies without one. Keeping up with the latest trends and strategies is key to maintaining…
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By Traci, Destination Marketing Manager / Content Strategist | July 8, 2019 If you’re in the hospitality business – restaurant, hotel, attraction – the weekends are your bread and butter. Friday and Saturday are likely your busiest days, followed by Thursday and Sunday. I’m no mathematician, but that leaves three…
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By Meredith, Copywriter | July 1, 2019 On Sunday July 21st, one of baseball’s most talented players ever will enter The National Baseball Hall of Fame in Cooperstown. The BBG&G team is especially excited about this because one of our clients is the Destination Marketing Corporation of Cooperstown and Otsego…
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By Bethany, PR & Social Media Strategist | June 24, 2019 According to a 2018 study from Muck Rack, 53% U.S. based journalists do not rely on press releases at all. That’s over half of the media industry. Also, 27% of journalists said in the study that they choose Twitter…
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By Traci, Destination Marketing Manager / Content Strategist | June 21, 2019 No? Go ahead…we’ll wait right here. Okay, now that that’s done, you can kick off summer with something fun to look forward to. Since many of our clients here at BBG&G are travel and leisure destinations, we’re acutely…
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By Deborah, President & CEO | June 12, 2019 Thought leadership is a method of self-marketing, by publicly demonstrating your capabilities and expertise in a specific industry or subject by addressing how to meet unique challenges or concerns that clients or customers face. Because a reputation grows over time,…
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By Debbe Garry, President & CEO | June 10, 2019 As your organization reviews your 2019 marketing communications plan, now is the ideal time to review the seven rules on which all successful public relations programs rely: PR is about building relationships. In other words, public relations uses a variety…
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By Meredith, Copywriter | June 3, 2019 Today, it seems like everyone is a copywriter. But let’s face it, with so many voices out there, it can be tough to be heard. Here are some basic tips on how to break through the clutter and add value to your brand.…
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By Meredith, Copywriter | May 23, 2019 Okay, so now that “Game of Thrones” and all of its promotional tie-ins are so “yesterday”— what’s next? Well, with the third season of “Stranger Things” set to kick off on July 4th, expect to see all kinds of tie-ins around products from…
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