BBG&G Blog: Expert Insights on Marketing
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By Deborah, President & CEO | June 12, 2019 Thought leadership is a method of self-marketing, by publicly demonstrating your capabilities and expertise in a specific industry or subject by addressing how to meet unique challenges or concerns that clients or customers face. Because a reputation grows over time,…
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By Debbe Garry, President & CEO | June 10, 2019 As your organization reviews your 2019 marketing communications plan, now is the ideal time to review the seven rules on which all successful public relations programs rely: PR is about building relationships. In other words, public relations uses a variety…
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By Meredith, Copywriter | June 3, 2019 Today, it seems like everyone is a copywriter. But let’s face it, with so many voices out there, it can be tough to be heard. Here are some basic tips on how to break through the clutter and add value to your brand.…
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By Meredith, Copywriter | May 23, 2019 Okay, so now that “Game of Thrones” and all of its promotional tie-ins are so “yesterday”— what’s next? Well, with the third season of “Stranger Things” set to kick off on July 4th, expect to see all kinds of tie-ins around products from…
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By Bianca, Account Coordinator | May 20, 2019 TikTok was one of the most downloaded apps of 2018. So what is it? TikTok’s approach seems very similar to that of the now-defunct app, Vine. Vine was a video-sharing app that featured six-second videos. As an audience we tend to prefer…
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By Chris, Account Executive | May 13, 2019 We’ve come a long way from a time when you couldn’t use the phone and the internet simultaneously—unless you were one of those lucky people who had DSL. In 2019, not only can you use the phone and internet at the same…
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By Traci, Destination Marketing Manager / Content Strategist | May 6, 2019 If you’re looking for a marketing agency, there’s a lot to consider. Once you’ve developed a list of prospective partners (get recommendations, or search online), take a closer look at the candidates for these attributes. Just the Right Size…
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By Chris, Account Executive | May 2, 2019 “I came over because I saw the Mets hat.” Always looking to sink our teeth into new industries, I attended the 2019 MANY (Museum Association of New York) Conference in Cooperstown, New York a few weeks ago on behalf of BBG&G. Our…
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By Traci, Destination Marketing Manager / Content Strategist | April 29, 2019 Next week (May 5-11) is National Travel and Tourism Week 2019—the 36th annual celebration of the U.S. travel industry. This year’s theme is “Travel Matters.” With so many clients and colleagues in this industry, we couldn’t agree more.…
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By Bethany, Social Media Strategist | April 18, 2019 According to the Telegraph, by 2030 the China tourism market will account for a quarter of the international tourism market. Including hotels and airfare, the average Chinese traveler spends $7,200 on a trip to the U.S. If your destination is not…
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