BBG&G Blog: Expert Insights on Marketing

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The Ultimate Guide to Connected TV Marketing for 2025

Businesses are constantly looking for innovative ways to reach their audiences. Traditional advertising methods, while still useful, no longer achieve the impact they once did. Enter Connected TV (CTV) marketing, an advertising tactic that blends the power of TV’s immersive experience with the precision of digital targeting. With CTV’s meteoric rise, marketing professionals are now…

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Is TikTok the New Vine?

By Bianca, Account Coordinator | May 20, 2019 TikTok was one of the most downloaded apps of 2018. So what is it? TikTok’s approach seems very similar to that of the now-defunct app, Vine. Vine was a video-sharing app that featured six-second videos. As an audience we tend to prefer…

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WeChat: The Chinese App that Does Everything

By Chris, Account Executive | May 13, 2019 We’ve come a long way from a time when you couldn’t use the phone and the internet simultaneously—unless you were one of those lucky people who had DSL. In 2019, not only can you use the phone and internet at the same…

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Five Things to Look for in a Marketing Agency

By Traci, Destination Marketing Manager / Content Strategist | May 6, 2019 If you’re looking for a marketing agency, there’s a lot to consider.  Once you’ve developed a list of prospective partners (get recommendations, or search online), take a closer look at the candidates for these attributes. Just the Right Size…

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Shatter the Ice: My Best Networking Trick

By Chris, Account Executive | May 2, 2019 “I came over because I saw the Mets hat.” Always looking to sink our teeth into new industries, I attended the 2019 MANY (Museum Association of New York) Conference in Cooperstown, New York a few weeks ago on behalf of BBG&G. Our…

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Travel and Tourism Matter!

By Traci, Destination Marketing Manager / Content Strategist | April 29, 2019 Next week (May 5-11) is National Travel and Tourism Week 2019—the 36th annual celebration of the U.S. travel industry. This year’s theme is “Travel Matters.” With so many clients and colleagues in this industry, we couldn’t agree more.…

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Rockland County Tourism

Becoming a China-Ready Destination

By Bethany, Social Media Strategist | April 18, 2019 According to the Telegraph, by 2030 the China tourism market will account for a quarter of the international tourism market. Including hotels and airfare, the average Chinese traveler spends $7,200 on a trip to the U.S. If your destination is not…

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Why You Need a Google My Business Profile

By Kayla, Account Executive / Communications Specialist | April 17, 2019 First, what is Google My Business? Google My Business (GMB) is a free tool that helps businesses manage their online presence and appearance in Google Search and Google Maps. You’re most likely familiar with the GMB knowledge panel when searching a…

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Disney Live-Action: Knowing Your Audience

By Silvia, Social Media Assistant | April 8, 2019 Disney movies are coming out of the vault and into big screens this spring and summer in live-action format. You probably knew this and, like us, are itching for them to be released. The Walt Disney Company has been releasing live-action…

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HBO’s Game of Collaborations – The Final Season is Coming

By Kayla, Account Executive / Communications Specialist | April 4, 2019 Unless you’ve been living under a rock, you know that the eighth and final season of Game of Thrones is coming out on April 14. Since the air date was announced, HBO has been stepping up its marketing game.…

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The Marketing Benefits of LinkedIn

By Bethany, Social Media Strategist | April 1, 2019 While more than 500 million professionals subscribe to LinkedIn-87 million of them Millennials-too many organizations still think of it as primarily a job search and recruiting tool. Of all the most popular social media platforms, LinkedIn offers the most opportunities to generate…

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