BBG&G Blog: Expert Insights on Marketing

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Digital Marketing Solutions to Integrate Into Your Strategy

Looking to elevate your brand and stay ahead of your competitors? To succeed in the dynamic digital landscape, you need cutting-edge marketing solutions. Below, we’ve outlined five effective digital marketing solutions every business should integrate into their strategy to enhance brand visibility, drive engagement, and boost performance. SEO Optimization Want to be discovered by your…

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How to Build Your Brand as a Thought Leader

By Deborah, President & CEO | June 12, 2019 Thought leadership is a method of self-marketing, by publicly demonstrating your capabilities and expertise in a specific industry or subject by addressing how to meet unique challenges or concerns that clients or customers face.   Because a reputation grows over time,…

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Seven PR Rules Every Organization Should Know

By Debbe Garry, President & CEO | June 10, 2019 As your organization reviews your 2019 marketing communications plan, now is the ideal time to review the seven rules on which all successful public relations programs rely: PR is about building relationships. In other words, public relations uses a variety…

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Copywriting 101- Five Techniques for Better Copywriting

By Meredith, Copywriter | June 3, 2019 Today, it seems like everyone is a copywriter. But let’s face it, with so many voices out there, it can be tough to be heard. Here are some basic tips on how to break through the clutter and add value to your brand.…

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Stranger Things – It’s Nostalgia Marketing. All Over Again.

By Meredith, Copywriter | May 23, 2019 Okay, so now that “Game of Thrones” and all of its promotional tie-ins are so “yesterday”— what’s next? Well, with the third season of “Stranger Things” set to kick off on July 4th, expect to see all kinds of tie-ins around products from…

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Is TikTok the New Vine?

By Bianca, Account Coordinator | May 20, 2019 TikTok was one of the most downloaded apps of 2018. So what is it? TikTok’s approach seems very similar to that of the now-defunct app, Vine. Vine was a video-sharing app that featured six-second videos. As an audience we tend to prefer…

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WeChat: The Chinese App that Does Everything

By Chris, Account Executive | May 13, 2019 We’ve come a long way from a time when you couldn’t use the phone and the internet simultaneously—unless you were one of those lucky people who had DSL. In 2019, not only can you use the phone and internet at the same…

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Five Things to Look for in a Marketing Agency

By Traci, Destination Marketing Manager / Content Strategist | May 6, 2019 If you’re looking for a marketing agency, there’s a lot to consider.  Once you’ve developed a list of prospective partners (get recommendations, or search online), take a closer look at the candidates for these attributes. Just the Right Size…

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Shatter the Ice: My Best Networking Trick

By Chris, Account Executive | May 2, 2019 “I came over because I saw the Mets hat.” Always looking to sink our teeth into new industries, I attended the 2019 MANY (Museum Association of New York) Conference in Cooperstown, New York a few weeks ago on behalf of BBG&G. Our…

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Travel and Tourism Matter!

By Traci, Destination Marketing Manager / Content Strategist | April 29, 2019 Next week (May 5-11) is National Travel and Tourism Week 2019—the 36th annual celebration of the U.S. travel industry. This year’s theme is “Travel Matters.” With so many clients and colleagues in this industry, we couldn’t agree more.…

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Rockland County Tourism

Becoming a China-Ready Destination

By Bethany, Social Media Strategist | April 18, 2019 According to the Telegraph, by 2030 the China tourism market will account for a quarter of the international tourism market. Including hotels and airfare, the average Chinese traveler spends $7,200 on a trip to the U.S. If your destination is not…

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