BBG&G Blog: Expert Insights on Marketing
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By Traci, Destination Marketing Manager | November 21, 2018 ‘Tis the season for travel experts and trade media to announce their 2019 trend forecasts. Analyzing these predictions – parsing fads from movements with real staying power – is part of my job. Another is to inform our clients about pertinent trends they…
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By Bethany, Social Media Strategist | November 1, 2018 Are you using social media to its full advantage to build your business? Have you even started? If 2019 is the year that you embrace social media for business promotion, now’s the time to put your strategy together. Your best results…
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By Bethany, Social Media Strategist | October 12, 2018 User-generated travel content is one of the newest and best tools to promote your destination or tourism business. Instagram, in particular, with its never-ending stream of landscape and food images, is the perfect platform. To use it to its best advantage,…
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By: Debbe, President & CEO | October 2, 2018 “Programmatic” is an advertising buzzword that we seem to be hearing daily – even through programmatic media buying has been around for many years. If it’s new to you, it can seem complex, like smoke and mirrors. So, what exactly is…
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By: Kayla, Account Executive / Communications Specialist | September 5, 2018 Augmented Reality Ads Facebook is integrating augmented reality ads in Messenger and the News Feed. Michael Kors is one of the firsts to take advantage of this new ad feature. Users see what looks like a typical ad, but…
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By: Kayla, Account Executive / Communications Specialist | August 2, 2018 It seems like everyday there are new features being added to Instagram. It’s impossible to keep track of everything and understand what really matters for your business. Instagram recently launched IGTV and it has the social community doing back flips!…
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When our President and CEO Debbe Garry was asked to be a guest on WKIP’s Chamber Weekend Sunrise Show, she shared her expertise about the current state of marketing and how brands can lay the foundation to create stellar, impactful campaigns. We wanted to share some of that insight with…
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The golden rule of business marketing is to cater to your audience’s interests, likes and needs — without hitting them over the head with “buy this!” messaging all the time. Tapping into upcoming holidays, seasonal events and social media trends caters to what they’re doing and thinking about (and gives…
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By: Bethany | April 2, 2018 Chances are you’ve watched a live video recently. Get ready to watch even more. According to a Livestream survey, 82% of users prefer live videos over other social posts. With Facebook’s new algorithm, and constant changes in technology, this statistic is only bound to…
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By: Brittany | March 20, 2018 Here’s why. Marketing automation connects the dots to deliver the right message to the right customer at the right time. Sounds like a fancy version of email marketing, but it’s actually the back-end work of a robust, intuitive platform that gets results! This system…
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