BBG&G Blog: Expert Insights on Marketing
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By Traci, Destination Marketing Manager | January 4, 2018 Have you listened to a good podcast lately? Podcasts – audio programs produced and delivered on digital platforms and apps – are all the rage. While much of the content out there is purely for entertainment purposes, there are companies creating…
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Bird Box Sweeps Twitter By Bethany, Social Media Strategist | January 3, 2019 As marketers we wonder, if everyone else is doing it, should we be doing it too? Trends come and go so frequently, it’s hard to tell when it’s worth jumping in. Take, for example, the latest Netflix…
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By Bethany, Social Media Strategist | December 11, 2018 New platforms, Facebook algorithms, Instagram APIs – it’s hard to keep up with all the shifts in social media! Social media is fast changing, and it’s important that you destination keeps up with the changes to maintain good relationships with your travelers.…
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By Bethany, Social Media Strategist | December 6, 2018 A sandwich worth the schlep! If you haven’t heard of the Marvelous Mrs. Maisel, then you’re missing out on Amazon Prime Video’s award-winning show, which today received three Golden Globe Award nominations for its relatable, timeless story content. We think the show…
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By Bethany, Social Media Strategist | December 6, 2018 Successful marketing depends on reaching your target audience where they consume content. These channels and platforms have changed drastically over the years – and the evolution continues. The ways in which marketers share their messages is also a practice in flux. A…
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By Traci, Destination Marketing Manager | November 21, 2018 ‘Tis the season for travel experts and trade media to announce their 2019 trend forecasts. Analyzing these predictions – parsing fads from movements with real staying power – is part of my job. Another is to inform our clients about pertinent trends they…
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By Bethany, Social Media Strategist | November 1, 2018 Are you using social media to its full advantage to build your business? Have you even started? If 2019 is the year that you embrace social media for business promotion, now’s the time to put your strategy together. Your best results…
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By Bethany, Social Media Strategist | October 12, 2018 User-generated travel content is one of the newest and best tools to promote your destination or tourism business. Instagram, in particular, with its never-ending stream of landscape and food images, is the perfect platform. To use it to its best advantage,…
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By: Debbe, President & CEO | October 2, 2018 “Programmatic” is an advertising buzzword that we seem to be hearing daily – even through programmatic media buying has been around for many years. If it’s new to you, it can seem complex, like smoke and mirrors. So, what exactly is…
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By: Kayla, Account Executive / Communications Specialist | September 5, 2018 Augmented Reality Ads Facebook is integrating augmented reality ads in Messenger and the News Feed. Michael Kors is one of the firsts to take advantage of this new ad feature. Users see what looks like a typical ad, but…
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