BBG&G Blog: Expert Insights on Marketing
Check Out Our Latest Blog:
By Deborah Garry, Founder & CEO As I was developing a presentation I gave recently on AI & Marketing, I was struck by the emphasis I found on developing a sound and thoughtful AI corporate policy. As you begin to integrate AI tools into your processes and procedures, consider mitigating…
Read More
By Deborah Garry, Founder & CEO There has been tremendous media coverage and hype around AI lately – and for good reason. Although Artificial Intelligence has been around with us since the 1950’s, AI has seen a resurgence in growth and interest driven by today’s computers’ computational power, speed, and…
Read More
In today’s digital era, individuals are inundated with a constant stream of content, and organizations are perpetually engaged in the battle for their audience’s attention. For years, companies have leveraged popular culture trends to capture interest. However, as social media’s influence continues to grow within the consumer landscape, an increasing…
Read More
Starting a marketing campaign can seem like a daunting task. One of the key elements to a successful marketing campaign is understanding your consumers and their behaviors. This knowledge is crucial to developing a robust marketing funnel that can deliver an impressive ROI. Get to Know Your Consumers Understanding your…
Read More
In the eerie, ever-changing realm of digital marketing, keeping up with the ghosts and ghouls of innovation is a must for businesses looking to survive in a fiercely competitive environment. From the rise of Voice Search, a technology revolutionizing the way consumers seek information and make purchases, to the growing…
Read More
Step into the realm of a comprehensive SEO and SEM initiative that not only propels targeted visitors but also amplifies your online presence and gives you the best return on your digital marketing investment. 1. Search Engine Optimization (SEO) SEO is an integral part of digital marketing as it significantly…
Read More
We all know that one Snickers campaign. You know the one, “You aren’t you when you’re hungry”? This is a very successful example of Integrated Marketing Communication (IMC), a marketing approach where all elements of your campaign possess unified messaging and maintain coherence from start to finish. Adopting this approach…
Read More
In today’s market, building brand loyalty has become more important than ever before. With new competitors entering the market every day, it’s critical for businesses to focus on long-term customer engagement. The challenge is to create a loyal customer base that keeps coming back for more. This can be achieved…
Read More
Today, consumers value marketing that is personalized to them. Personalization in marketing refers to the practice of tailoring marketing messages, content, and experiences to individual customers based on their unique characteristics, behaviors, preferences, and past interactions with a brand. The goal of personalization is to create a more relevant and…
Read More
Consider the last time you purchased a cosmetic product. Did the image of that captivating individual from a social media video or an alluring advertisement immediately come to mind? Establishing a spokesperson for your company can be remarkably influential. They can leave a lasting impression on the consumer. Companies that…
Read More