BBG&G Blog: Expert Insights on Marketing
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Meet Dr. Donna Robinson, the Owner/CEO and practicing Doctor at MedConsult Clinic in Bangkok, Thailand. She was originally from the UK where she qualified, but later moved to Thailand and learned Thai fluently to pass the Thai Medical Exams. She has since worked at some of the largest international hospitals…
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Pornrawee Seeluangsawat, who likes to go by “Amy”, was born in a happy middle-class family and grew up in Phetchaburi, Thailand. She received her Bachelor’s degree in Economics from Thammasat University, a Master’s degree in Rural Development from Mahidol University, and Ph.D. in Development strategy from Rajabhat Phetchaburi University. She…
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Meet Mary Schreiber Swenson, Ph.D., the CEO and Founder of MyMedChoices™, a global leader in providing surgical, dental, and wellness international solutions. She also founded Vegan Skin Clinic, an organic, plant-based skincare line, and My Smile Choices, a self-directed dental care with transparent pricing. Swenson has traveled the world to…
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It was two days well spent at the New Yorker Hotel in NYC! It was a great time to connect with other leaders in the travel and tourism space. Here are my top two takeaways from the New York State Tourism Industry Association (NYSTIA) Annual Meeting: We are in the…
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Listen up, witches and ghouls! We have been spooked all season long by watching these marketing mistakes take place: Avoiding Email Marketing. According to McKinsey, Email Marketing is 40x more effective at customer acquisition than social media. So, what’s stopping you? Email marketing is a great way to reach out…
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Meet Silvia, our social media specialist! I got the chance to interview her, taking time from her busy schedule to find out a little bit more about why she chose this career, where she finds inspiration, and her future goals. As our social media specialist, Silvia is in charge of…
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AI is here to stay. It is being used by industries everywhere – whether we see it or not. Marketers continue to use AI technology to deliver innovative customer experiences and value. But first, let’s define AI Marketing. Artificial intelligence (AI) marketing is the process of leveraging AI methods and…
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Needless to say, the COVID pandemic affected small to medium-sized enterprises (SMEs) across the globe. In Southeast Asia, as elsewhere, many turned to cross-border e-commerce as a means of finding new customers, reaching new markets, and staying afloat. Consumers did the same. Globally, more than 50% of consumers are online.…
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Email marketing is a cost-effective tool in a marketer’s toolbox. It creates impactful and personalized messaging that nurtures leads, increases return on investment (ROI), and reduces churn rate to maximize a customer’s digital experience. But, if you are not using it according to industry best practices, you could be missing…
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Attending the GSW (Global Summit for Women) last month was a rich and rewarding experience, providing the opportunity to meet and converse with women from diverse corners of the world, from Thailand, Cambodia, Vietnam, and Korea, to Estonia, Kazakhstan, Mongolia, and Australia; Germany, Spain, Italy, France, and Portugal, to Mexico,…
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