BBG&G Blog: Expert Insights on Marketing
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In the eerie, ever-changing realm of digital marketing, keeping up with the ghosts and ghouls of innovation is a must for businesses looking to survive in a fiercely competitive environment. From the rise of Voice Search, a technology revolutionizing the way consumers seek information and make purchases, to the growing…
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Step into the realm of a comprehensive SEO and SEM initiative that not only propels targeted visitors but also amplifies your online presence and gives you the best return on your digital marketing investment. 1. Search Engine Optimization (SEO) SEO is an integral part of digital marketing as it significantly…
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We all know that one Snickers campaign. You know the one, “You aren’t you when you’re hungry”? This is a very successful example of Integrated Marketing Communication (IMC), a marketing approach where all elements of your campaign possess unified messaging and maintain coherence from start to finish. Adopting this approach…
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In today’s market, building brand loyalty has become more important than ever before. With new competitors entering the market every day, it’s critical for businesses to focus on long-term customer engagement. The challenge is to create a loyal customer base that keeps coming back for more. This can be achieved…
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Today, consumers value marketing that is personalized to them. Personalization in marketing refers to the practice of tailoring marketing messages, content, and experiences to individual customers based on their unique characteristics, behaviors, preferences, and past interactions with a brand. The goal of personalization is to create a more relevant and…
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Consider the last time you purchased a cosmetic product. Did the image of that captivating individual from a social media video or an alluring advertisement immediately come to mind? Establishing a spokesperson for your company can be remarkably influential. They can leave a lasting impression on the consumer. Companies that…
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Being able to master Social Media Advertising is not easy but also not impossible. It can take a lot of thinking and strategic planning but in the end, the results of the campaigns will make it all worth it. Social media has taken over advertising by storm and it is…
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One of the toughest decisions organizations face is how to market their product or service. Whether launching a campaign through traditional or online mediums, there is an endless amount of tactics that can be used. Regardless of the tactics you choose to use, both Proactive and Reactive Marketing strategies should…
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Industry trends are constantly fluctuating. From emerging technologies to shifting consumer behaviors, marketing trends shape the way organizations connect with their target audience, build brand awareness, and drive growth. Understanding these market trends is a vital element that helps to inform the future strategy for your organization. Check out these…
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Public Relations is all about crafting and conveying your organization’s story while effectively managing your reputation via various media platforms. These platforms range from traditional news sources to social media and influencer marketing, encompassing a wide spectrum of channels. By leveraging social media and PR hand in hand, businesses can…
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