BBG&G Blog: Expert Insights on Marketing
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Today, consumers value marketing that is personalized to them. Personalization in marketing refers to the practice of tailoring marketing messages, content, and experiences to individual customers based on their unique characteristics, behaviors, preferences, and past interactions with a brand. The goal of personalization is to create a more relevant and…
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Consider the last time you purchased a cosmetic product. Did the image of that captivating individual from a social media video or an alluring advertisement immediately come to mind? Establishing a spokesperson for your company can be remarkably influential. They can leave a lasting impression on the consumer. Companies that…
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Being able to master Social Media Advertising is not easy but also not impossible. It can take a lot of thinking and strategic planning but in the end, the results of the campaigns will make it all worth it. Social media has taken over advertising by storm and it is…
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One of the toughest decisions organizations face is how to market their product or service. Whether launching a campaign through traditional or online mediums, there is an endless amount of tactics that can be used. Regardless of the tactics you choose to use, both Proactive and Reactive Marketing strategies should…
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Industry trends are constantly fluctuating. From emerging technologies to shifting consumer behaviors, marketing trends shape the way organizations connect with their target audience, build brand awareness, and drive growth. Understanding these market trends is a vital element that helps to inform the future strategy for your organization. Check out these…
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Public Relations is all about crafting and conveying your organization’s story while effectively managing your reputation via various media platforms. These platforms range from traditional news sources to social media and influencer marketing, encompassing a wide spectrum of channels. By leveraging social media and PR hand in hand, businesses can…
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In today’s rapidly evolving landscape, effective marketing strategies are essential for local governments to engage with their communities, promote services, and drive meaningful change. Whether you’re a small town or a bustling city, staying abreast of the latest trends is crucial to connecting with residents, attracting businesses, and fostering a…
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Not sure what to look for when shopping for SEO audits? Afraid of getting scammed? If you have little or no technical knowledge about SEO, it can be challenging to know what you’re getting for SEO services. Here are some things to look out for: 1. First off, there’s the…
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Effective marketing strategies are essential in the ever-changing healthcare landscape, facilitating the connection between healthcare providers and patients, promoting wellness initiatives, and shaping the future of healthcare delivery. To reach ideal audiences, healthcare marketing must be disseminated across multiple platforms and optimized to provide relative and important information. Optimize your…
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Being able to tell a story and tell it well is one of the most important things when marketing. It is imperative to tap into consumers’ emotions and lure them your way. Emotion drives people to take trips, visit attractions, and dine in restaurants. Let’s break down the art of…
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