BBG&G Blog: Expert Insights on Marketing
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The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You…
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Search Engine Optimization (SEO) remains the foundation of digital marketing, with search driving around 50% of website traffic on average. In recent years, it has become increasingly more challenging to drive organic search to your website. The MarTech Enterprise SEO Platform: A Marketer’s Guide digs into some of the new…
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I sat down at my computer to virtually interview Kayla. You can sense her radiant energy through the screen. “Hellooooo” she greets me; always sounding chipper. We settle in after our greetings and small talk and get to the nitty-gritty. “So, tell me, how did you know you wanted to…
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It’s that time of the year again when we look ahead to the new year and begin to delve into what is to come. We have put together some of the top marketing trends to watch in 2022 from industry experts. Get ready for Meta. Facebook is now Meta, which…
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So, you decided to start your social media journey for your business, congrats! But what’s next? You might find yourself stuck, trying to figure out what your next move is or where you need to begin. We’re here to help! The best way to get started is to create a…
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KPIs are key performance indicators. These KPIs can help track progress of a business. There are several different KPIs you can use to keep track of how your business’s social media is doing. They range from post reach and engagement to likes and shares. For social media KPIs, there are…
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Why aren’t businesses utilizing it? For several years, YouTube has been among the best performing platforms online. According to Oblero, it is the second most popular social media platform and second most popular search engine. So, why is it that only 9% of small businesses are using YouTube? (Brandwatch 2020)…
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Expert in Experiential Marketing Lisa is friendly, funny, warm, and welcoming. As we sat down via Zoom for our interview, it was like sitting down with an old friend. When she admitted that this was her first time being interviewed, I sighed with relief because this was my first time…
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Third-party cookies are going the way of the dodo. What is a third-party cookie? Why should you care? Third-party cookies track the domains that you visit in order to personalize the advertisements you see. Third-party cookies help marketers and advertisers develop ad strategies and audience targeting. With third-party cookies on…
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A global pandemic has changed our way of life, including how we travel. As people in the tourism and travel industry, it’s important to have a thorough understanding of our audience. We’ve collected some of the top industry statistics to help you build a targeted marketing strategy to meet the…
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