BBG&G Blog: Expert Insights on Marketing
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So, you decided to start your social media journey for your business, congrats! But what’s next? You might find yourself stuck, trying to figure out what your next move is or where you need to begin. We’re here to help! The best way to get started is to create a…
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KPIs are key performance indicators. These KPIs can help track progress of a business. There are several different KPIs you can use to keep track of how your business’s social media is doing. They range from post reach and engagement to likes and shares. For social media KPIs, there are…
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Why aren’t businesses utilizing it? For several years, YouTube has been among the best performing platforms online. According to Oblero, it is the second most popular social media platform and second most popular search engine. So, why is it that only 9% of small businesses are using YouTube? (Brandwatch 2020)…
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Expert in Experiential Marketing Lisa is friendly, funny, warm, and welcoming. As we sat down via Zoom for our interview, it was like sitting down with an old friend. When she admitted that this was her first time being interviewed, I sighed with relief because this was my first time…
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Third-party cookies are going the way of the dodo. What is a third-party cookie? Why should you care? Third-party cookies track the domains that you visit in order to personalize the advertisements you see. Third-party cookies help marketers and advertisers develop ad strategies and audience targeting. With third-party cookies on…
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A global pandemic has changed our way of life, including how we travel. As people in the tourism and travel industry, it’s important to have a thorough understanding of our audience. We’ve collected some of the top industry statistics to help you build a targeted marketing strategy to meet the…
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Google rolled out a new algorithm in July, which was preceded by two spam updates. The updated algorithm affected the ranking system Google uses to prioritize its websites in searches. This means, depending on how well maintained your website is, your site will do better or worse because of this…
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The perfect time to create a strategy for Instagram reels is now! At BBG&G we decided it was now or never. At the beginning of the Summer, we decided to start developing reels. At first, we took some time to test the platform and hone our capabilities, and were not…
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BBG&G recently went through a rebranding to kick off our 25th year. Our motives behind it were simple: it was time. We essentially had the same logo since our founding in 1997, but our services, skillset, and market had expanded exponentially. We noticed that our competitors were taking a more…
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Email marketing has been looked at as a thing of the past, but perhaps it is time to take a fresh look. According to Hubspot, 77% of companies saw more engagement with email marketing in 2021 over the past twelve months. Email marketing also delivers an unparalleled return on investment (ROI)…
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