Marketing Solutions for the Healthcare Industry

By Deborah Garry, President & CEO | August 26, 2019

At BBG&G, we keep our finger on the pulse of the key trends affecting healthcare organizations, and in doing so, realize that they might benefit from technology-enhanced marketing solutions. One of the most promising is marketing automation, described in this post here in greater detail.

There are unique challenges facing healthcare organizations today, for which marketing automation offers a variety of solutions and strategies. Do any of these sound familiar to you?

Challenge: Providing More Convenience

Millennials aren’t the only ones demanding that the healthcare industry provide faster and easier ways to address their needs. In addition to thoroughly researching a provider’s reviews—people expect digital access and engagement with related information, appointments, health records and doctors.

     --> Communicating in Ways That Feels Better

Marketing automation’s ability to communicate in relevant, personal ways allows healthcare organizations to show people that they are not only listening but responding in a useful, timely manner.

Challenge: Feeding Google’s E-A-T algorithm

As Google continues to reward content that expresses Expertise, Authority and Trustworthiness—healthcare organizations must comply.

     --> Generating Content That Satisfies

Healthcare organizations can nurture customer relationships with more personalized digital outreach regarding topics they are experts in. Marketing automation is a way to deliver highly targeted campaigns that speak to what individuals are searching for—rather than one-size-fits-all messaging.

Challenge: Capitalizing on Wellness, Wellness, Wellness

All of the hoopla around wellness continues to grow. People are interested in proactive, preventative measures to maintain or improve their health.

     --> Treating the Whole Person

Add value to your healthcare brand by customizing content to offer actionable tips or recent medically related news. If you’re in tune with what people want and need, you can provide a more holistic customer experience.

Why We Recommend Marketing Automation for Healthcare Organizations

Marketing automation helps you find exactly the right people to reach out to. Once you find them, you can:

• Send them customized emails that encourage them to consider your healthcare organization.
• Track how they use your website to determine what information they’re looking for and then send it to them.
• Convince them to visit special landing pages to take further action, like scheduling an appointment or learning more about the services you offer.

Marketing automation can help healthcare organizations of all sizes communicate with patients, even between scheduled appointments. It also can help them reach potential customers. Best of all, it’s a seamless, highly customized, cost-effective process.

GET YOUR FREE GUIDE – “Marketing Automation: The Software that’s Changing Healthcare Marketing.”

BBG&G is a full-service marketing agency certified in marketing automation. We’re happy to meet with you – in person or over the phone – to talk about how it could work for your healthcare organization.  

Call or email me at 845-615-9084 or DeborahGarry@bbggadv.com for a no-obligation conversation.