Posts Tagged ‘marketing automation’
5 Trends in Emarketing to Implement Now
As we head into the second half of 2022, it is time to access your company’s email marketing activity. First, you may be asking yourself if email is still relevant? Wasn’t social media supposed to overtake it? Research has shown that not only is email still the top channel to reach your audience, but it…
Read MoreHow to Handle the Extinction of Third-Party Cookies
Third-party cookies are going the way of the dodo. What is a third-party cookie? Why should you care? Third-party cookies track the domains that you visit in order to personalize the advertisements you see. Third-party cookies help marketers and advertisers develop ad strategies and audience targeting. With third-party cookies on the way out due to…
Read MoreGet Better Engagement with Email Marketing
Email marketing has been looked at as a thing of the past, but perhaps it is time to take a fresh look. According to Hubspot, 77% of companies saw more engagement with email marketing in 2021 over the past twelve months. Email marketing also delivers an unparalleled return on investment (ROI) compared to other channels. Here…
Read MoreWhat are Ad Blockers?
I’m sure by now you’ve heard of ad blocking. Ad blockers have been around for years, but in the past year advertisers everywhere have started freaking out about them. Before I get ahead of myself, let’s start with the basics. What are ad blockers, exactly? Ad blockers – or content blockers – are programs that…
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