BBG&G Blog: Expert Insights on Marketing
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Video marketing is starting to make a splash, as it becomes the top marketing strategy in the industry. With older platforms like YouTube staying strong, fresher ideas are appearing on platforms like TikTok. YouTube is one of the top social media platforms in the world. According to Hubspot, 35% of people surveyed used the 16-year-old…
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Our client’s, Wagner Technical Services, website recently won a Gold Hermes Award for website design. In honor of the win, we thought it would be helpful to share how we did it! We know that many customers are skeptical about a website with poor design. In today’s digital world, customers can judge a company’s legitimacy…
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Recently we interviewed Jessica Broome, founder of Southpaw Insights, an innovative Market Research firm based in Brooklyn. We were curious to speak to her to hear about her journey as a successful female entrepreneur, and her thoughts on how research has evolved over the course of her career and as a result of the pandemic.…
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Need a good excuse to start using Pinterest in your Social Strategy? According to Pinterest, there are 5 billion searches per month. Not convinced yet? According to Oblero, as of April 2021, there are about 478 million monthly active users on the site. Now, these numbers are not as high as platforms such as Facebook…
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Besides being agile and able to adroitly “pivot”, another successful strategy many businesses found for riding out and even thriving during the pandemic experience was collaboration. For us, with in-person opportunities closed, we first had to become innovative in our networking and community involvement – an integral component of our new business generation. In a…
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I’m sure by now you’ve heard of ad blocking. Ad blockers have been around for years, but in the past year advertisers everywhere have started freaking out about them. Before I get ahead of myself, let’s start with the basics. What are ad blockers, exactly? Ad blockers – or content blockers – are programs that…
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Have you noticed that your Instagram posts are not performing as well as they used to? Instagram’s algorithm is constantly changing, and it can be overwhelming to keep up with it. However, keeping a consistent post schedule and creating a relationship with your followers is the best way to stay high on the algorithm. Create…
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Recently I attended the 2021 New York State Tourism Conference put on by NYSTIA (New York Tourism Industry Association). Held over three mornings, the virtual conference was packed with helpful presentations and tips. Though I couldn’t possibly summarize the wealth of insights shared throughout the conference, a few themes stood out for me. They are:…
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Graphic design is constantly changing. It evolves as new technology and fashion enter the market. I decided to sit down with our Senior Digital Designer & Videographer, Alyssa Maroney, to get her thoughts on new trends in graphic design. But first, a little about Alyssa. Here at BBG&G, Alyssa uses her design skills to help…
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While an annual report may not at first appear to be the most exciting content a company can generate for itself, it presents an opportunity to communicate key attributes about your brand, mission, and achievements that your employees, stakeholders, shareholders, colleagues, investors, and even the general public can feel good about. What’s more, stakeholders and…
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