BBG&G Blog: Expert Insights on Marketing
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COVID-19 has affected consumer behaviors across the board, whether they’re buying milk or deciding on a mortgage lender. Our infographic, “How COVID-19 Affected Consumer Behavior”, highlights how things have changed in recent months. After hours of research, we realized there was, even more, to learn about industry-specific consumer behavior. We’ve hand-picked some recent statistics to…
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You’ve got an abundance of leads knocking at your door. Reaching out to each and every prospect could take hours, not to mention that you could be reaching in the dark when delivering your pitch. Why not capture and nurture qualified leads with a customized drip campaign? It automatically delivers relevant content straight to visitors…
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What is the secret to staying afloat in today’s fast-paced, digital world? Social Listening. Not only does it give brands a wealth of information about consumers’ attitudes and behaviors, but it gives them the opportunity to respond. In a post-COVID world, it’s never been more important to build a community online. So, take your social…
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COVID-19 has affected consumer behaviors across the board, whether they’re buying dental floss or deciding on a doctor. Our infographic, “How COVID-19 Affected Consumer Behavior”, highlights how things have changed in recent months. After hours of research, we realized there was more to explore when it comes to industry-specific consumer behavior. Today, healthcare consumers… feel…
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Emotion drives people to take trips, visit attractions, and dine in restaurants. Certainly, in these times, emotions and perceptions play a key role in visitors’ decision making. How you tell your story is integral to tapping into consumer’s emotions, alleviating any travel concerns they may have, and luring them your way. Let’s break down the…
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I was first introduced to the concept of Placemaking several years ago, listening to a former mayor talk about his experience in revitalizing his hometown. Since then, I’ve served as a member of Orange County Citizens Foundation’s Placemaking Committee, attended several conferences, and recently joined the membership of the Urban Land Institute – an organization…
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Today Native Advertising is a crucial part of the marketing mix. And with good reason! People view native ads 53% more than banner ads. A higher engagement rate and measurable ROI is why companies gravitate towards this tactic. But what’s the secret to their success? Knowing how and when to use native ads to help…
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Thanks to COVID lockdowns people today are more accustomed to shopping for products and services online. According to a recent PwC Global survey, 86% are likely to continue to shop online when social distancing measures are removed. The question now is once they’ve found your company, how do you keep them engaged? We’ve put together…
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Search engine optimization (SEO) is the practice of increasing traffic to your website by adding improvements such as keywords, long-tail searches, and content. By adding these improvements, your website will have increased visibility on search engines like Google. Increased organic traffic and search engine visibility – 75% of people never go past the first page…
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As we head into a new year, I think it’s appropriate to talk about what to do to help position your business for success. In these times of fluidity, investing in marketing is an essential business building block. The reason marketing is so valuable is its effects. Marketing affects attitudes through brand awareness and reputation…
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