BBG&G Blog: Expert Insights on Marketing
Check Out Our Latest Blog:
By Bethany, Social Media Strategist | August 9, 2019 With any marketing strategy, it’s imperative to make your messages “land” with your target audience. When you market to an international audience, you need to consider translating your materials. It’s the first step to show how willing you are to accommodate customers, clients, or guests who…
Read More
By Deborah Garry, President & CEO | August 5, 2019 Like everything else, the business of banking continues to evolve with emerging technology. We keep tabs on key trends that are most relevant to smaller banks today, and in doing so, realize that these financial institutions might benefit from technology-enhanced marketing solutions. One of the…
Read More
By Bethany, Social Media Strategist | July 29, 2019 Millennials are changing everything. Their culinary habits are shaping the food tourism industry, in particular. Millennials eat out at restaurants more than any other generation. They’re also allocating 7.5% to food budgets rather than the average 6.6 – 6.9%. Recognizing this evolution, how can your restaurant…
Read More
By Meredith, Copywriter | July 22, 2019 Copywriting is a multi-faceted, ever-evolving discipline. To be successful at it today—it helps to be part marketer, part psychologist, and part techie. At its core, copywriting is really about communication. It’s the art of relaying information in ways that will be heard by your target audience, and acted…
Read More
By Bianca, Account Coordinator | July 15, 2019 Ever wonder why certain blog posts do better than others? Maybe it’s time to change your approach. Businesses with a blog generate 126% more leads than companies without one. Keeping up with the latest trends and strategies is key to maintaining a successful blog. Blogging Statistics…
Read More
By Traci, Destination Marketing Manager / Content Strategist | July 8, 2019 If you’re in the hospitality business – restaurant, hotel, attraction – the weekends are your bread and butter. Friday and Saturday are likely your busiest days, followed by Thursday and Sunday. I’m no mathematician, but that leaves three other days of the week…
Read More
By Meredith, Copywriter | July 1, 2019 On Sunday July 21st, one of baseball’s most talented players ever will enter The National Baseball Hall of Fame in Cooperstown. The BBG&G team is especially excited about this because one of our clients is the Destination Marketing Corporation of Cooperstown and Otsego County (DMCOC). But as gifted…
Read More
By Bethany, PR & Social Media Strategist | June 24, 2019 According to a 2018 study from Muck Rack, 53% U.S. based journalists do not rely on press releases at all. That’s over half of the media industry. Also, 27% of journalists said in the study that they choose Twitter as their primary news source.…
Read More
By Traci, Destination Marketing Manager / Content Strategist | June 21, 2019 No? Go ahead…we’ll wait right here. Okay, now that that’s done, you can kick off summer with something fun to look forward to. Since many of our clients here at BBG&G are travel and leisure destinations, we’re acutely aware of the many, MANY…
Read More
By Deborah, President & CEO | June 12, 2019 Thought leadership is a method of self-marketing, by publicly demonstrating your capabilities and expertise in a specific industry or subject by addressing how to meet unique challenges or concerns that clients or customers face. Because a reputation grows over time, thought leadership campaigns generally involve…
Read More