BBG&G Blog: Expert Insights on Marketing
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By Traci, Destination Marketing Manager | January 29, 2019 Yes, I’m one of those annoying people who take pictures of the screen during PowerPoint presentations, so I can refer back to useful information afterwards. And there was plenty of that in the sessions presented at last week’s New York Times Travel Show trade day. This…
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By Chris, Account Executive | January 15, 2019 Sounds familiar, but what exactly is it? Connected TV is one of those terms that immediately evoke familiarity, but for some reason, you can’t quite put your finger on it. Let’s put it this way, you not only know what Connected TV is, you probably use it every…
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By Bethany, Social Media Strategist | January 11, 2019 If you haven’t seen the latest Netflix docu-series, Tidying Up by Marie Kondo, then you’re missing out the show that has people all over the world purging and organizing according, no doubt, to their New Year’s resolutions. Marie Kondo is a Japanese organizing consultant and author…
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By Traci, Destination Marketing Manager | January 4, 2018 Have you listened to a good podcast lately? Podcasts – audio programs produced and delivered on digital platforms and apps – are all the rage. While much of the content out there is purely for entertainment purposes, there are companies creating their own shows as content…
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Bird Box Sweeps Twitter By Bethany, Social Media Strategist | January 3, 2019 As marketers we wonder, if everyone else is doing it, should we be doing it too? Trends come and go so frequently, it’s hard to tell when it’s worth jumping in. Take, for example, the latest Netflix original movie, Bird Box. The…
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By Bethany, Social Media Strategist | December 11, 2018 New platforms, Facebook algorithms, Instagram APIs – it’s hard to keep up with all the shifts in social media! Social media is fast changing, and it’s important that you destination keeps up with the changes to maintain good relationships with your travelers. On December 11, Instagram will…
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By Bethany, Social Media Strategist | December 6, 2018 A sandwich worth the schlep! If you haven’t heard of the Marvelous Mrs. Maisel, then you’re missing out on Amazon Prime Video’s award-winning show, which today received three Golden Globe Award nominations for its relatable, timeless story content. We think the show should also win an award…
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By Bethany, Social Media Strategist | December 6, 2018 Successful marketing depends on reaching your target audience where they consume content. These channels and platforms have changed drastically over the years – and the evolution continues. The ways in which marketers share their messages is also a practice in flux. A few trends have caught our…
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By Traci, Destination Marketing Manager | November 21, 2018 ‘Tis the season for travel experts and trade media to announce their 2019 trend forecasts. Analyzing these predictions – parsing fads from movements with real staying power – is part of my job. Another is to inform our clients about pertinent trends they should pay attention to, and…
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By Bethany, Social Media Strategist | November 1, 2018 Are you using social media to its full advantage to build your business? Have you even started? If 2019 is the year that you embrace social media for business promotion, now’s the time to put your strategy together. Your best results will come from identifying which…
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