BBG&G Blog: Expert Insights on Marketing
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Is your travel business growing faster than the competition? If the answer is no, now it can be. As travel destinations rely more and more on digital platforms to generate traffic, Marketing Automation is a must-have tool. In a nutshell, Marketing Automation enables you to track qualified potential customers through multiple channels (email, website, social, Adwords, digital…
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I was first introduced to the concept of Placemaking a few years ago, listening to a former mayor talk about his experience in revitalizing his hometown. As a tourism marketing professional, I find the process fascinating and full of common sense at the same time. Before one can “market” a destination, someone has to decide…
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In PR, Your Persona Matters It’s a PR person’s worst nightmare. You spend months pitching your great story and company to the media. Finally, an interview is arranged. You’ve presented your client as an expert on the topic who is articulate and approachable – a friendly source the reporter will want to talk to again…
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Everyone loves a good story. We remember them, connect emotionally with stories and pass them on. Understanding the value, companies like Nike engage “corporate storytellers,” to keep the company’s history alive and relevant to new employees. Telling your story is integral to tapping into consumer’s emotions and luring them your way. Let’s break down the…
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Your company has the perfect mission statement. It clearly conveys why your company exists, and the benefits your business offers to your clients. So, do your employees even know what your mission statement is? Everyone on your payroll has to embrace the company’s mission statement in order for it to work. Recent Gallup research concluded…
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What’s a mission statement? Do you have one? Have you looked at it lately? If your Mission Statement was correctly developed, it should outline the fundamental purpose of your destination and what need(s) it fulfills. At its core, a mission statement clarifies why your business exists to your employees, customers, and the community at…
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Typically we all have an image of who the millionaires are, what they look like, how much money they make, and where they shop. Most often, they are seen as trust fund babies in expensive clothing, the latest model luxury cars, and fine jewelry. The reality is that this couldn’t be more wrong. According to…
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Is your hotel website hurting your business instead of helping? Let’s face it, with so much competition we need to do all we can to win business in the tourism industry. The truth is, many hotels haven’t put the time or money into their website to match their property. Often times, hotels have the latest…
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Given the growth of travel and tourism, it’s become harder and harder to stand out in the industry. Excellent customer service is one thing that can differentiate you from your competitors. Selling an experience is what tourism is all about and creating videos to do that will help you. Gathering data to create profiles and…
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