Posts Tagged ‘audience’
Taking a New Approach to Public Relations: A Case Study
By Bethany, PR & Social Media Strategist | June 24, 2019 According to a 2018 study from Muck Rack, 53% U.S. based journalists do not rely on press releases at all. That’s over half of the media industry. Also, 27% of journalists said in the study that they choose Twitter as their primary news source.…
Read MoreCopywriting 101- Five Techniques for Better Copywriting
By Meredith, Copywriter | June 3, 2019 Today, it seems like everyone is a copywriter. But let’s face it, with so many voices out there, it can be tough to be heard. Here are some basic tips on how to break through the clutter and add value to your brand. Adapt to Your Audience Really…
Read MoreHow to Market to Gen Z
By Traci, Destination Marketing Manager / Content Strategist | March 4, 2019 Millennials are no longer the “young whippersnappers” we once considered them to be. They’re all in various states of adulthood now; millions are parents themsleves. Today’s misunderstood youth belong to Gen Z – the generation born between the late 90s and mid 00s.…
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