Are You Following Influencer Guidelines?

Scrolling through Pictures on an iPhone

  By Bethany, Social Media Strategist | March 2nd, 2020 Scoring free brand products was just the beginning of “perks” for influencers back when they first emerged in the industry. Now influencers have grown to making the big bucks for endorsing brand products on their social channels. These perks come at a price though. Believe…

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Turning Your Video Views Into Leads

Bethany & Silvia on Computers

  By Bethany, Social Media Strategist | February 19, 2020 Video is continuing to outperform other content in the digital world. Using video to nurture and convert your leads is an easy solution for many brands. Back in September, I attended Digital Marketing World Forum and gained helpful video marketing insights from Marketing Director of…

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Why Fads Aren’t Always Bad

By Bethany, Social Media Strategist | December 20, 2019 Angry Birds, Dabbing, Silly Bands, and Gangnam Style were just a handful of fads that started in the 2010s and grew in popularity. Even the first real “selfies” began over the past decade. It’s important to prepare your business, regardless of the industry, for upcoming fads…

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