Posts Tagged ‘digital advertising’
What are Ad Blockers?
I’m sure by now you’ve heard of ad blocking. Ad blockers have been around for years, but in the past year advertisers everywhere have started freaking out about them. Before I get ahead of myself, let’s start with the basics. What are ad blockers, exactly? Ad blockers – or content blockers – are programs that…
Read MoreSteps for Creating the Perfect Native Ad Campaign
Today Native Advertising is a crucial part of the marketing mix. And with good reason! People view native ads 53% more than banner ads. A higher engagement rate and measurable ROI is why companies gravitate towards this tactic. But what’s the secret to their success? Knowing how and when to use native ads to help…
Read MoreTravel Monthly Round-Up: October
The Value of UGC in 2021 In a pre-pandemic world, October would mean the start of mapping out destination marketing strategies and planning for the new year. This year obviously looks a lot different. For destination marketing organizations planning for 2021, it’s important to be fluid and strategic about planning. Recently, we attended a webinar…
Read MoreLead Generation with Zillow Advertising
Now is the perfect time for real estate developers and builders to consider advertising on Zillow. The real estate market is seeing “pending” sales return to strong weekly growth, according to the popular real estate listing site. In June alone, pending sales have increased by almost 11%. In contrast, there are now 25.5% fewer homes…
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