Posts Tagged ‘digital advertising’
Marketing for Community Colleges – What’s Different This Year
This fall, community colleges may see an uptick in enrollment, thanks to the coronavirus. Many students are eschewing the expense of four-year colleges, especially when what these institutions are offering is limited to online classes and restrictive dorm life protocols. This is the time for community colleges, online educational institutions, certificate programs, and trade schools…
Read MoreHow We Pivoted
The past few months have forced many businesses to pivot their marketing to appeal to a wider digital audience. We’ve helped our clients change their marketing tactics to adapt and continue to grow their presence online. Millbrook Vineyards & Winery Millbrook Vineyards & Winery was met with an interesting challenge when the pandemic hit. They…
Read MoreWho Are You Marketing To Now?
Marketing in the “New Normal” Requires a Fresh Look at Your Audience If your marketing plan is anything like ours, you’ve clearly identified your target audiences and personas. You know who needs or wants your products and/or services. You know their purchasing behaviors, when they make buying decisions, and where they go to do research.…
Read MoreIt’s Time for Your Mid-Year Marketing Checkup
So far, it’s been a challenging year for marketers. We talked about this in our recent webinar, and suggested that it’s a good time to pivot to mostly digital strategies. The month of July is a good time to re-assess your annual marketing plan, especially this year. You can see if you’re meeting your targets,…
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